Some may squabble with the term “influencers” but to be real, I think the people listed on this page are: Whether you’re a homeowner trying to learn more about plumbing, or looking to connect with more plumbers and plumbing companies… I strongly recommend following all of these folks and learning from them, the way they […]
Read More… from Plumbing Influencers 15 Top Creators + CEO’s in The Space
I’ve been doing home service marketing for almost a decade. And the question I get more than almost any other, from solo operators just starting out and from multi-truck operations that have been running ads for years, is some version of: where should I actually be putting my money right now? It’s a harder question […]
Read More… from Where Should Home Services Advertise Online in 2026?
Somewhere in your phone right now, there’s a homeowner who called you, got no answer, and hired the plumber who texted back in four minutes. That’s not a marketing failure. The marketing worked. The phone rang. What failed was everything after. The follow-up gap is where most plumbing revenue disappears. Not in the ad campaign. […]
Read More… from 15 Plumbing Follow-Up Ideas: Turn Missed Leads Into Jobs
If I had to start marketing a roofing company in 2026, here’s exactly what I’d do. And the thing is, this isn’t hypothetical. I’m doing it right now. We launched Owl Roofing in Minneapolis, and I’m building the marketing from the ground up. That means every principle in this guide is either something I’m actively […]
Read More… from How to Market a Roofing Company in 2026 (Step-by-Step)
Posting and engagement are two different skills. Most home service businesses have solved the first one and never touched the second. The contractors I talk to who are frustrated with social media all have the same profile. They are posting. Maybe even consistently. And they are getting almost nothing back. Two likes. Silence. The occasional […]
Read More… from Social Media Engagement Strategies for Home Service Businesses
I spent some time earlier this year with Brad Strawbridge, founder of Capital City Roofing and BuilderLync out of Austin. We were talking about Claude AI specifically, which I know sounds like every other conversation in the trades right now. This one was different. Brad wasn’t theorizing. He walked me through his actual daily setup […]
Read More… from Claude AI for Roofers: How to Actually Use It in Your Business
Marketing channels for roofing contractors have become well-established, and competition is as fierce as ever. Things like Google LSA, Google Business Profile (google maps), Facebook ads, traditional SEO, and etc can always be effective when done right. But what about some alternatives that may be further outside the traditional marketing box? We put together some […]
Read More… from 6 Sneaky Effective Marketing Tips for Roofing Companies
We’ve built marketing programs for plumbing companies across the country. I’ve seen what works, and I’ve seen what looks good on a report but doesn’t actually book jobs. Here’s what I keep coming back to: the plumbing businesses that grow fastest in their markets are almost never the ones with the most sophisticated marketing. They’re […]
Read More… from How to Market a Plumbing Company (Complete Guide)
A contractor I talked to recently told me his close rate had dropped but he couldn’t figure out why. The leads were still coming in. His pitch hadn’t changed. His prices were competitive. But something was off. Jobs he expected to close weren’t closing. I’ve heard this more times in the last year than I […]
Read More… from How Homeowners Actually Research Contractors in 2026
Five missed calls a week does not sound catastrophic. Until you do the math. Average roofing job value of $8,000. A conservative 30% close rate. Five missed calls a week. That is $12,000 in potential revenue gone every single week. Over a storm season that number becomes $60,000, $80,000, $100,000 quietly bleeding out while your […]
