Knowing how to allocate your marketing budget efficiently is one of the toughest parts of being a marketing director. The percentage allocations that you make will have a significant impact on the overall success of your marketing that year, perhaps even more so than the tactics that you use for each channel. After all, if […]
Read More… from How to Break Down Percentages of Marketing Budget?
Tools allow us to magnify our output and this is especially important for upper and middle-level management roles like a marketing director who will have an incredibly tight schedule. Without these tools, it would not only be difficult for a marketing director to do their job, but they would have much lower efficiency and see […]
Online reviews are arguably the most important element of a digital marketing campaign. After all, no matter how good your promotion is potential customers are going to be turned off if they see a bunch of mediocre or low-quality reviews for your business. The key is not only to ensure that you’re getting positive reviews, […]
This week, I attended my first small group meet-up of Women In Digital. As the name suggests, this group focuses on females in the Digital Marketing Industry. It was a great way to get together with women with similar work situations and discuss and learn from each other. I’ve attended other groups in the Twin […]
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I strongly suggest if you’re trying to keep track of receipts to also check out Episode 21 of our Podcast about staying organized as a Construction Company where we talk about BuilderTrend and other tools! You don’t necessarily have to be an organizing mogul to track construction receipts and keep your profit and expense information […]
Read More… from Best Way To Keep Track of Receipts: Contractors Edition
Finding the right contractor employees for your construction business isn’t always as simple as putting an advertisement in the newspaper. In fact, about 70% of contractors find it difficult to find people with the right skills to fulfill their open job positions. A skilled labor shortage is nothing new, but as the number of skilled […]
