We have worked with enough home service businesses to recognize the pattern immediately. The Instagram page that has not been touched in four months. The Facebook account posting stock photos of someone else’s roof. The contractor who spent three hours on a caption and got two likes, both from people on the crew. None of […]
Read More… from How to Create the Ultimate Home Services Social Media Strategy in 2026
Most home service businesses handle Instagram location tags one of two ways. Neither is wrong exactly. But both are leaving a real opportunity on the table, especially for a business that works across an entire service area instead of sitting in one storefront. This guide covers both the actual steps and the strategy. Including the […]
Read More… from How to Add a Location on Instagram & Why Your Home Service Company Should
Some may squabble with the term “influencers” but to be real, I think the people listed on this page are: Whether you’re a homeowner trying to learn more about plumbing, or looking to connect with more plumbers and plumbing companies… I strongly recommend following all of these folks and learning from them, the way they […]
Read More… from Plumbing Influencers 15 Top Creators + CEO’s in The Space
If you work with contractors long enough, you start to notice a pattern with Instagram. They know they should be posting. They’ve seen competitors doing it. Some of them even have someone on the team who handles it. But when it comes to actually experimenting with new content, different hooks, different formats, different angles, there’s […]
Read More… from 3 Smart Ways Contractors Should Be Using Instagram Trial Reels
Posting and engagement are two different skills. Most home service businesses have solved the first one and never touched the second. The contractors I talk to who are frustrated with social media all have the same profile. They are posting. Maybe even consistently. And they are getting almost nothing back. Two likes. Silence. The occasional […]
Read More… from Social Media Engagement Strategies for Home Service Businesses
I’ve talked to a lot of contractors who think Instagram is someone else’s problem. Too much effort, wrong audience, not how their customers find them. And then I show them their competitor’s profile and watch their face change. The platform has 3 billion monthly active users. Your customers are on it before they call anyone. […]
Read More… from How to Use the New Instagram Repost Feature for Home Service Businesses
Your next customer is not waiting for a Google ad. They are on Instagram right now watching a 30-second patio transformation. They are on YouTube searching “how much does a roof replacement cost.” They are asking their Facebook neighborhood group who they should call for a plumbing emergency. Social media as a search engine is […]
Read More… from Unlock The Power of Social Media as a Search Engine
Every contractor has seen it happen. A local HVAC company starts posting consistently. A roofing owner leans into short form video. A plumbing business begins showing real job sites, real team members, real personality. A year later, they have tens of thousands of followers and a feed full of engagement. And the question hits. Is […]
Read More… from What’s the Value of a Social Media Following?
Are you meeting your TikTok benchmarks for marketing this year? They say Instagram is the go-to platform for architects looking for more clients. But a home service contractor these days can use TikTok to get better leads and expand their business. TikTok has evolved from a platform for viral dances to a powerful marketing channel […]
Read More… from 2026 TikTok Benchmarks: Marketing Moves That Make Brands Go Viral
Social media feels like work with no payoff. You post. Nothing happens. A few likes. No calls. So it’s easy to assume it doesn’t work. The truth is, most contractors aren’t failing at social. They’re expecting it to do the wrong job. Nearly 80% of home service businesses use platforms like Facebook, Instagram, and Nextdoor […]
Read More… from Social Media for Home Service Businesses: How to Build Trust, Authority, and Demand
