Social Media

31 TikTok Statistics for 2024: Usage / Marketing Graphs

Brace yourselves, folks! We’re diving headfirst into the hypnotic whirlpool of TikTok statistics – TikTok is that social media sensation that’s changing the game for everyone, from Gen Z trendsetters to savvy…

Estimated Read Time:  5 minutes


Tiktok users by age and demographic

Brace yourselves, folks! We’re diving headfirst into the hypnotic whirlpool of TikTok statistics – TikTok is that social media sensation that’s changing the game for everyone, from Gen Z trendsetters to savvy home service pros. This isn’t just another app, it’s a full-blown cultural shift.

In this fast-paced world where every swipe reveals a surprise, we’ve got the lowdown on how TikTok is spinning the wheel of digital marketing. We’re talking dazzling user engagement, stellar ad recall, and a diverse demographic that’s got everyone from plumbers to interior designers doing a double-take.

Ready to ride the TikTok wave and surf the stats? Welcome to ‘TikTok Statistics: The New Rhythm of Marketing Success.’ Let’s cut to the chase!

TikTok Marketing Statistics for 2024

  1. Shopping Trend: 47% of TikTok users made a purchase decision based on content they saw on the platform, suggesting a strong influence over buying behavior.

  2. High Brand Discovery: Around 43% of users report that they discovered a new brand through ads on TikTok, demonstrating its strength as a brand awareness tool.

  3. Influencer Engagement: Sponsored posts on TikTok have a 17.96% engagement rate, much higher than Instagram’s 3.22% engagement rate for sponsored posts.

  4. Growing Ad Platform: Businesses spent over $1 billion on TikTok ads a year, and this figure is expected to rise as more businesses recognize the value of marketing on TikTok.

  5. B2B Marketing: 67% of B2B marketers are considering TikTok as a potential platform for their social media strategy, showing its growing relevance beyond B2C markets.

  6. Video Completion Rates: TikTok had a 16% higher video completion rate than other platforms, indicating that users are more likely to watch the full content of videos, an advantage for storytelling and message delivery.

General TikTok Statistics for 2024

  1. 1 Billion Active Users: As of 2024, TikTok has more than 1 billion active monthly users worldwide, making it a valuable platform for reaching a global audience.

  2. 90% Daily Usage: Around 90% of all TikTok users access the app on a daily basis, suggesting a high level of user engagement.

  3. Average Daily Usage: Users spend an average of 52 minutes per day on TikTok, offering businesses plenty of time to reach them with ads and organic content.

  4. TikTok in Top 5: TikTok is one of the top 5 most downloaded apps globally, which means its growth is outpacing some of the most well-known social media apps.

  5. Gen Z Dominance: 60% of TikTok users are Gen Zers, the demographic born between 1997 and 2012, making it a crucial platform for reaching this younger audience.

  6. 80% Have Made a Purchase: 80% of TikTok users have made a purchase based on a TikTok video, indicating its strong potential for driving direct sales. 

  7. High Engagement Rates: TikTok boasts an average engagement rate of 15-25%, much higher than most other social media platforms.

  8. Music & Dance Trend: More than 70% of all videos feature some form of dance or music, highlighting the platform’s strength in delivering highly engaging, creative content.

  9. Influencer Growth: The number of TikTok influencers with 10K-1M followers grew by 295% in 2022, suggesting that influencer marketing on TikTok is on the rise. (Image from

  10. Video Views: TikTok videos received over 1 trillion views in 2022, providing vast exposure opportunities for businesses.

  11. Small Businesses: More than 50% of TikTok users have discovered a new product or brand on the platform, making it an effective tool for small business marketing.

  12. Mobile Purchases: 67% of TikTok users are more likely to make mobile purchases, supporting the trend towards mobile commerce.

  13. Advertising Growth: TikTok’s advertising platform grew by 500% in ad spend in 2022, indicating a major increase in businesses using the platform for marketing.

  14. User-generated Content: User-generated content on TikTok generates 6.9x more views than branded content.

  15. Hashtag Challenges: Branded hashtag challenges are one of the most popular forms of TikTok advertising, with successful campaigns receiving billions of views.

  16. Content Creation: 55% of users create their own videos, offering potential for user-generated content campaigns.

  17. Ad Recall: TikTok has a 60% higher ad recall than other social media platforms, meaning users are more likely to remember your advertisements.

  18. Diverse Demographics: While Gen Z dominates the platform, the number of adult users is also growing. 25% of TikTok’s active users in the US are between 25 and 44.

  19. Local Impact: 50% of TikTok users have visited a local business after seeing it featured in a TikTok video.

  20. Organic Reach: Unlike other social media platforms, TikTok’s algorithm gives every post a chance to ‘go viral’, meaning even businesses with small followings have the opportunity for massive organic reach.

Tiktok usage statistics compared to other social media apps

Even though more adults adopt the app, only 31.3% of their user base is aged 40 and over. In fact, 47.4% of TikTok users in the U.S. are aged 10-29.

Tiktok users by age and demographic

Here’s a full breakdown:

  • 25% of TikTok’s active users accounts in the U.S. are age 10-19.
  • 22.4% of TikTok’s active users accounts in the U.S. are ages 20-29.
  • 21.7% of TikTok’s active users accounts in the U.S. are ages 30-39.
  • 20.3% of TikTok’s active users accounts in the U.S. are ages 40-49.
  • 11% of TikTok’s active users accounts in the U.S. are aged 50+.

Between 2018-2020, the number of American adults using TikTok grew 5.5 times.

Demographics: TikTok Users by Gender

Recent gender demographics in 2020 show TikTok shows it’s 60% of females, and around 40% of males use the app worldwide.

In the United States, however, female users outnumber males 2:1.

A few more graphs about Tiktok’s usage from trusted sources

Tiktok users by country 2024

Rapid rise of tiktok for business statista

For the most accurate, up-to-date statistics, you may want to conduct a new search or consult trusted sources like Statista, eMarketer, or reports published by TikTok itself. Always ensure that your information comes from reputable, up-to-date sources when making business or marketing decisions.

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