Brand or Lead Generation First for Home Services?

A Google-branded white pickup truck is parked on a city street in front of a sleek office building also featuring the Google logo. This urban backdrop, set against clear skies, signifies advanced lead generation strategies.

Imagine this: You’re a roofer on a ladder after a brutal storm, hammering down a tarp while the homeowner paces below, praying their house holds up. Or you’re an HVAC tech, rushing into a frozen house in January, tools clanking as you bring a dead furnace back to life. Maybe you’re a plumber, wrench in […]

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7 Best Roofing Logos & the Branding Principles To Inspire Your Brand

Introducing the RightMark Roofing logo: an archer in green attire skillfully aims a bow constructed from shingles. The bold white and yellow text stands prominently against a dark green background, exemplifying strong branding principles. In the lower right corner, "KickCharge Creative" is subtly featured, showcasing excellence in roofing logo design.

A well-designed roofing logo does more than just look good—it builds trust, strengthens brand recognition, and sets your business apart from the competition. Whether you’re launching a new roofing company or refreshing your brand, these seven roofing logos offer powerful inspiration. Here’s a mix of standout designs, including work from KickCharge Creative and other top […]

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7 Best HVAC Logos to Inspire Heating & Cooling Companies

Introducing Cool Willy's Air & Plumbing: Our HVAC logo design features a stylish walrus character, sporting sunglasses and a green Hawaiian shirt while holding a wrench. The blend of blue and green colors offers an ideal, modern image for cooling companies aiming to revamp their brand identity.

A great HVAC logo does more than look good—it builds trust, creates a strong brand identity, and sets your company apart from the competition. Whether you’re starting a new heating and cooling business or rebranding, these seven HVAC logos provide excellent inspiration. Here’s a mix of bold, memorable designs from top branding agencies and designers, […]

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What Results Can You Expect From a New Website?

A team gathers around a conference table, focused on analyzing the new website's results. A leader in a white shirt, smiling confidently, introduces an innovative new strategy. The room is brightly lit, with a whiteboard and markers in the background.

What Results Can You Expect from a New Website? When considering a website redesign or building a new one, you might wonder, “What can a new website really do for my business?”  At Hook Agency, we don’t just build websites; we create high-performing tools that drive real, measurable results. A professional website designed with purpose […]

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4 Best Branding + Logo Design Companies for Home Services (Plumbing, HVAC, Roofing)

True Blue HVAC Plumbing Roofing Branding Companies

Branding can make or break a home service business. A strong visual identity doesn’t just look good – it creates trust, recognition, and a lasting impression. Whether you’re a roofer, HVAC pro, or plumber, the right branding can turn local homeowners into long-term clients. We’ve narrowed down the top four branding agencies for home service […]

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151 Fantastic Painting Company Name Ideas

A painter in overalls holds a paint roller beside a green wall, with another worker kneeling in the background. Overlay text states: "Leading Painting Company Names.

As a painting company, you want your name to reflect your ability to do a job well. You know how to paint an even coat, trim the doors and baseboards, and ensure no paint gets on the new hardwood. But do your potential customers know that? With interesting painting company names, you can automatically intrigue […]

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107 Renovation Company Name Ideas + Remodeling Names

Remodeling Business Name Ideas - A sunlit construction site features a house in progress, with wooden beams and scattered tools. "Renovation Company Names" is prominently displayed in bold letters.

Renovation companies have a distinct advantage when it comes to naming their business, there are endless possibilities. The word renovation itself already sounds cool and interesting, so you can practically add any word before it and you might have a somewhat decent name. Rhombus Renovation, see? That was the first word that popped into my […]

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Have it Your Way: Burger King Tagline History + Lyrics

Have it Your Way: Burger King Tagline History

Burger King came out with a slogan of Have It Your Way in 1974. This slogan summed up its difference with its rival McDonald’s. The slogan fits well with the emphasis in pop culture and on individuality. The line makes total sense at a time when self-expression and mass customization are critical elements of culture. Have it […]

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Why You Should Hire an Agency To Build Your Home Services Website

home service company

Your home services business needs more than just word-of-mouth referrals to stand out. A well-designed and user-friendly website is a must have tool for attracting and retaining the right customers, showcasing your services, and building credibility in the industry. […]

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