Does She or Doesn’t She – Clairol Classic Hair Coloring Advertisement

Does She, Doesnt She - Classic Advertisement Example

The modern hair coloring revolution came not through a safer product, or through a one-step, easy-to-use formulation, but through clever, image-changing advertising, wrote Charles Panati, the former Newsweek editor and a successful author of many books. Specifically, it was the long-running Clairol campaigns of the 1950s and 1960s that asked – Does She or Doesn’t She? – […]

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How to Start a Home Improvement Business from Scratch

Home Improvement Business

If you dream of owning a business and enjoy handy work, starting a home improvement company might be the right fit for you. However, the tasks involved with launching a business can feel overwhelming. In this step-by-step guide, we’ll walk you through how to start a home improvement business. Step 1: Get Experience While there’s […]

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5 Specialized Cabinets Marketing Agencies for Leads

The modern kitchen at Hook Agency showcases sleek white cabinets, stainless steel double ovens, and a spacious gray island with an integrated stovetop. Pendant lights illuminate the island, while a window frames picturesque views of water and distant landscapes. Light wood flooring adds the finishing touch to this elegant design.

If you’re looking to work with a marketing agency that specializes in the cabinet industry, then you’re looking for what we’d call a niche agency. A niche marketing agency is one that works specifically in one industry or a group of very similar industries. Here at Hook Agency, we consider ourselves a niche marketing agency. […]

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5 Most Effective Painting Marketing Agencies 2025

Three professionals collaborate seamlessly in a modern office. One reviews documents at the table, another engages with a laptop, and the third presents data on a flip chart. This well-lit, contemporary space captures the dynamic nature of marketing agencies.

If you’re paying for a marketing tool or working with an agency, it shouldn’t make your job harder. Unfortunately, there’s an abundance of “solutions” out there that will end up adding stress and taking away from the time you need for your clients. Here’s the good news: Wonderful marketing agencies for painting companies still exist, […]

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5 Of the Best Construction Contract Templates (+ How to Write)

On a wooden desk, a person wearing a gray shirt and black tie confidently signs a construction contract with a silver pen. A laptop, perfect for accessing top construction contracts, is partially visible in the background.

There’s nothing worse than having to tell a client “it’s in the contract”, but that’s exactly why you need one. As a construction contractor, you have to make sure the scope of the project is clearly defined and that the obligations of both parties are stated. To take an extra headache away for you, we […]

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Roofing 101 – Roofing Basics for Dummies in 1 hour

Title: Roofing Basics: For Dummies

Background: A blueprint design with white outlines illustrates a basic house structure. On the left, a yellow protractor, ruler, and pencil enhance the visual.

Before you grab a ladder and load up on shingles, you should know that roofing is not easy work. Despite the difficulty, many professional roofers are proud of their trade and make a good living from it! To keep you safe and prepared, let’s go through the basics.  The first thing you’ll want to consider […]

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3 Frameworks to Make Your Brand Story More Persuasive & Sticky

Brand Story

Your brand is insanely dull. It’s not juicy. And no one cares about it. But there’s hope. If you can tie your brand to the things your customers are obsessed with, your brand can get a hell of a lot more interesting. One thing your ideal customer cares a lot about is, well, themself. Here […]

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Website Design Tips: Ultimate Guide to Small Business Web Design

Small Business Web Design

Does your website represent the level of quality that the company offers? What if I told you – a bad website can literally lose a companies customers, and a competitor’s nicer looking website is actually stealing them away?! Stop the bleeding! I can understand how bad it would feel to offer better products or services, […]

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7 Luxury Marketing Strategies that Will Help You 10X Your Price

Luxury goods - pricing

What makes Louis Vuitton able to charge $3,000 a purse. Surely the craftsmanship and the time spent on design have helped them feel comfortable charging 6 times of a Kate Spade or Michael Kors purse, but there’s more as well – this post will give you the secrets that have helped luxury brands charge 2x […]

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