I remember 7 years ago when I first put my business on ‘Angie’s List’ (the previous name) and had a decent, if perhaps a little underwhelming, experience. But I’ve had small business clients get serious amounts of business off of Angi Leads, so I went hunting for contractors and small businesses’ experiences. Does Angi Leads […]
Read More… from Angie’s List: 12 Hilarious Angie’s List Reviews – Angie’s List for Pro’s
Do Social Signals actually affect your Google Rankings? Social signals are actions people take on social media. Likes, shares, retweets, and comments all count. These actions show interest and engagement. Search engines do not count these as direct ranking factors, but they influence search performance in other ways. Quick Actionable Takeaways 1. Encourage Social Engagement […]
Read More… from How Social Signals Affect SEO & How to Use Them to Rank Higher
If you’ve never invested in SEO before, your first year presents massive untapped potential. Many HVAC businesses fall into one of two categories: A high-level SEO strategy finds the gap and pushes aggressively where it matters to generate measurable ranking and traffic improvements. The Strategy That Led to 41X More Keywords on Page 1 & […]
Read More… from How We Drove 41X Growth in Page 1 & 2 Keywords HVAC in Just One Year
Google reviews are acting up, and business owners everywhere are panicking. If you’ve noticed a drop in your Google review count, don’t freak out just yet. It’s not just you—this is a widespread issue, and it’s likely just a glitch. What’s Happening with Google Reviews Right Now? Over the past few days, businesses across multiple […]
Read More… from Google Reviews Missing Glitch News + Fix to Get Back Reviews
Search engines are evolving. With AI-driven tools like ChatGPT, Google’s AI Overviews, and Bing Copilot, traditional SEO isn’t enough. Generative Engine Optimization (GEO) is the new frontier—helping businesses appear in AI-generated responses and conversational search results. This guide breaks down how home service businesses can rank in AI-generated answers, get mentioned in ChatGPT responses, and […]
Read More… from Generative Engine Optimization (GEO): How to Rank in A.I.
![**How to Calculate Marketing ROI**
To accurately assess the effectiveness of your marketing efforts, use the following formula:
Marketing ROI = [(Return - Investment) / Investment] x 100
✔️.](https://mlg2i1jqo1iw.i.optimole.com/cb:sQj6.15ab8/w:640/h:498/q:95/f:best/https://hookagency.com/wp-content/uploads/2025/02/how-to-calculate-marketing-roi.png)
Return on investment (ROI) is a key metric in marketing, but what counts as a “good” ROI? This article will help you do that, but will also explain what good ROI is and when to double down, along with a bunch of graphs and statistics for the topic. This guide explains what a good ROI […]
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Imagine seeing your business light up Google Maps like a Christmas tree—greens everywhere, ranking 1-3 in your service areas, and dominating the Google Local Pack. 👀 Hook Agency’s brand-new RankMap.ai service is designed to make that happen for you. This really isn’t just basic local SEO—it’s a powerful blend of AI-driven automation, expert human optimization, […]
Read More… from Google Maps SEO Services That Actually Work: Hook’s RankMap.Ai is Here
As a painting company, you want your name to reflect your ability to do a job well. You know how to paint an even coat, trim the doors and baseboards, and ensure no paint gets on the new hardwood. But do your potential customers know that? With interesting painting company names, you can automatically intrigue […]
Renovation companies have a distinct advantage when it comes to naming their business, there are endless possibilities. The word renovation itself already sounds cool and interesting, so you can practically add any word before it and you might have a somewhat decent name. Rhombus Renovation, see? That was the first word that popped into my […]
Read More… from 107 Renovation Company Name Ideas + Remodeling Names
How long is 300 words? How long does it take to read? How long does it take to write? Well – goll-darnit, we aim to get to the bottom of all of this in this blog post. If you’re looking for what 300, 600, 1000, 1200, and 1800 words look like visually – we’ll be […]
Read More… from How Long is 300, 600, 1000, 1200, 1800 words (Visually / How Many Pages)
