What Is Answer Engine Optimization? (And Why It Matters for Home Services)

A woman sits at her kitchen table using her smartphone’s voice assistant. Thanks to answer engine optimization, search results for top roofing companies—with names and ratings—appear instantly on her screen.

By 2026, 25% of organic traffic is expected to shift to AI chatbots and virtual agents.📊 Growing your HVAC, plumbing, roofing, or remodeling business? Then here’s a question worth asking: Will customers still find you when there’s no search page, just an instant answer? Answer Engine Optimization (AEO) is the strategy that helps your business […]

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Should Home Service Businesses Worry About Generative Engine Optimization (GEO)?

A person holds an iPhone open to the Google Gemini app page on the App Store, showcasing features like Generative Engine Optimization (GEO) designed for home service businesses. In the background, a blurred laptop sits on a marble table near a window with greenery outside.

If you run an HVAC, roofing, or plumbing business, you’re probably hearing a lot about SEO and AI-powered search. So here’s the big question: Is generative engine optimization for home services something you need to focus on now, or can you stick to traditional SEO for a while longer? Here’s what you need to know: […]

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How Home Services Can Leverage AI Marketing in 2025

A man works at a laptop in a dimly lit room, surrounded by digital icons and holographic graphs illustrating AI marketing, smart home technology, and advanced connectivity—capturing the tech-driven, remote work environment expected in 2025.

If you run an HVAC, roofing, or plumbing business, you’ve probably noticed something lately: Customers expect more. Faster quotes. Smarter follow-ups. A smoother experience from start to finish. That’s where AI comes in. By 2025, AI in marketing is projected to hit $47 billion. Nearly 90% of Fortune 1000 companies are already investing, and for […]

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8 Best Plumbing Marketing Agencies for Results

Showcase your plumbing expertise with a compelling display featuring copper pipes, an adjustable wrench, a blue pipe wrench, fittings, and detailed plumbing diagrams. Perfect for plumbing marketing agencies looking to highlight their skills and professionalism.

As a plumber, it’s likely been brought to your attention that digital marketing will play a huge role in your success in today’s world. There’s a lot to unpack when it comes to digital marketing for contractors. Where do you even begin? You can start by checking out Hook Agencies SEO and Marketing Resources for […]

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How to Add a User to Your Google Business Profile (Step-by-Step)

A smartphone displays the Google Business Profile app welcome screen, while a step-by-step guide for adding a user is visible—though blurred—on a computer monitor in the background.

Still sharing your Google login? Don’t. There’s a better, safer way to give your team or your marketing agency access to your Google Business Profile. You can let them respond to reviews, update hours, post updates… without handing over full control. It takes less than five minutes. And you can remove access anytime. Let’s walk […]

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How to Turn 1 Good Review Into 5 New Leads

A uniformed technician, smiling and holding a smartphone, explains proven strategies for generating more leads from reviews to a client outside their home. The background features a blurred house and greenery, emphasizing our commitment to results-driven service conversations.

You just got a 5-star review. It’s specific, it names your team, and the customer says they’d recommend you to anyone. Most contractors stop there.Say thanks, maybe share it once, and move on. But with a little strategy, that one review can keep working for you, bringing in leads long after the job is done. […]

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20 Home Services Marketing Tips (That Actually Work)

On Hook Agency's website, a professional in a denim shirt and tool belt embodies the essence of home services marketing by meticulously writing on a clipboard. The tool belt, filled with various tools, signifies preparedness for any challenge. A cardboard box is subtly visible in the background.

We want to be your partner for your home services marketing efforts, but more than that, we want to help you evolve. Why Evolve? In this guide, we’re going to share home services marketing tips, 3 important keys to a successful lead-generating home services website, how to take control of your own social media and […]

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Most Searched Home Services on Google | 2025 List

A man lies beneath a kitchen sink, pointing to plumbing pipes as a woman crouches nearby—both intent on the repair. Tools and sunlight fill the foreground, illustrating a top DIY home service moment and one of 2025’s most searched scenes.

The home services world is booming in 2025, and Google searches are one of the clearest indicators of what homeowners actually care about. Whether it’s a burst pipe, a broken AC, or a full smart home upgrade, people are heading to Google to find fast answers and trusted pros. Why does this matter? Because what’s […]

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SEO for Home Services: Tips That Work in 2025

A team member reviews detailed SEO analytics dashboards for home services on a large monitor in a bright, modern workspace. The screen features clear charts and a prominent blue bar graph, reflecting our data-driven approach at Hook Agency.

Let’s be real. SEO isn’t optional anymore. If you run a home service business and you’re not showing up on Google, you’re missing out on jobs. Homeowners are searching right now for things like “emergency plumber near me” or “roof repair in [your city],” and if you’re not ranking, your competitors are getting the calls. […]

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Is Investing in Google Maps SEO Worth The Money? (2025 Stats)

On a bustling street, an individual checks Google Maps on their smartphone. Dressed in a brown jacket and striped shirt, with long brown hair, they stand against a dynamic backdrop of trees and buildings, suggesting an inviting outdoor environment.

Imagine a homeowner searching “emergency plumber near me” or “best HVAC repair in [your city].” Where do they look first? Google Maps. If your business isn’t showing up at the top, you’re missing real opportunities. Google Maps SEO is the art and science of making sure your business is highly visible when people are ready […]

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