As a local business owner, you live and die by the leads that come in. Most local businesses don’t have large reserves of cash and therefore need to ensure that they have a consistent cash flow from new clients so that they can continue to grow and pay the owner a salary. But getting new […]
Read More… from Pay-Per-Lead Companies Services – 5 Pro’s and Con’s
Each year people come to us at Hook Agency and want to know the difference between lead buying + doing search engine marketing. This is a very good question, we can certainly understand the need to know the difference. As it is a choice business owners have to live with, and has implications on the […]
Read More… from Lead Buying vs. Search Engine Marketing [Pro’s & Con’s]
Here are the biggest problem with SEO (in general) as a marketing method: SEO is slow & not a quick fix. SEO is hard and unless you’re consistent – it can feel like time wasted. SEO results can seem unclear, and some people sell flimsy SEO and just tell you ‘it takes time.’ The Google […]
We were trying to find some hilarious SEO memes and found out that it appears when it comes to marketing memes – people settle for memes that are like 10 years old. We curated all the best ones we could find but felt like there needed to be more. The result of the ensuing meme […]
Unless you’re the only flooring company in your area, chances are you’ve got a lot of competition. Some flooring businesses might get more sales than you even though they offer sub-par service. Frustrating, right? When you know you have the best flooring business in your area, you deserve to win leads and customers accordingly. But […]
Read More… from Flooring Marketing: How to Get More Flooring Leads From Marketing (2024)
SEO is dead. So claim the clickbait – raconteurs that are peddling scare-tactics for small businesses and to enrage marketing agencies. What are the real claims, and why are some of them valid? SEO used to be really easy – so some of the people saying it’s dead, are just mourning the loss of when […]
Read More… from Is SEO Dead in 2024? Is SEO a Dying Industry?
When you know you have the best landscaping business in your area, it is incredibly frustrating to lose out on business to subpar companies just because they have a better marketing strategy. No landscaping business can survive without marketing, even if “marketing” is word-of-mouth referrals between friends and neighbors. In the modern world, there are […]
Read More… from Landscape Marketing Guide: Get More Landscaping Leads From Marketing In 2024
To be a great digital marketer – you need to acknowledge the sheer dominance that Google enjoys currently, and will likely continue to Google has 181.69 billion in revenue, for scale – Facebook has 85.98 Billion in Revenue. 2. Google has been visited 62.19 billion times this year 3. Google processes over 3.5 billion searches […]
Read More… from 21 Google Statistics to Inform Your 2025 Strategy
Having duplicate content on your website is TERRIBLE for your websites website traffic – because Google HATES duplicate content (with the exception of using rel=canonical to properly attribute that content,) and it can seriously penalize your site if often copy + paste large quantities from other sites. But duplicate content is also terrible for your […]
Read More… from The Best Duplicate Content Checkers For 2025
Ever wonder how to get your business to show up on one of those “near me” searches? This search function has become increasingly popular and is now a standard function for Google. Getting your business set up for “near me” searches can be incredibly lucrative and will bring more traffic to your doors. While this […]
