At Hook Agency, we handle the website, SEO, paid search, and Meta marketing for Owl Roofing. That gives us a close-up view of what roofing marketing looks like when the strategy has to work in the real world, not just sound good in a report. I’m doing it. We’re inside it right now. And what […]
Read More… from SEO for Roofing Companies: Tips, FAQs, and the Best Tools in 2026
“Cody, we’ve been doing SEO for two years and now someone’s telling us we need AEO. Is that actually a thing or is it just a rebrand?” I get this question constantly. The honest answer: it’s a real thing, it’s not a replacement, and the reason it sounds confusing is that most people explaining it […]
Read More… from AEO vs SEO: What’s the Difference and Why Contractors Need Both in 2026
We’ve audited hundreds of Google Business Profiles for home service businesses. The same pattern shows up almost every time. The profile exists. The address is right. Maybe there are a few reviews. But the fields Google actually uses to decide whether to recommend that business are either empty or filled in generically on setup day […]
Read More… from 9 Tips to Generate Organic Visits to Your Google Business Profile (2026)
I’ve had the same conversation with contractors probably a hundred times. Business is decent, mostly referrals, maybe a few jobs from Google here and there. Then I ask them to search their own trade in their city and watch their face. They’re not showing up. Or they’re showing up fourth, fifth, below a competitor they […]
Read More… from What Is Local Search Marketing for Home Service Businesses in 2026?
47 city pages. That is what one roofing contractor came to Hook Agency with. A page for every town within 90 miles. Some of them were cities he had never pulled a permit in. Most of them had fewer than 50 words of unique content. All of them were ranking nowhere. Meanwhile a competitor with […]
Read More… from How Many Locations Should You Target With Local SEO?
5.99 trillion searches happen globally every year. 190,000 every single second. And somewhere in that ocean of search activity, a homeowner in your city is looking for exactly what you do right now. The question isn’t whether SEO matters for contractors. It’s whether you have the right tools to show up when it counts. The […]
You worked hard to get there. Your roofing company is ranking #1 on Google. Everyone’s excited. Then you check your leads and nothing really changed. That’s happening to contractors all over the country right now. And it’s not bad luck. It’s a fundamental shift in how Google search works. The results page your customers see […]
Read More… from Why Ranking #1 on Google May Not Matter Anymore
Search just changed. Again. But this time it is not just another algorithm tweak. Google is thinking, summarizing, and answering for your customers. If you own an HVAC, roofing, or plumbing company, here is the hard truth. You can rank number one and still lose the click. AI overviews are pulling answers straight into search […]
Read More… from The 2026 SEO Playbook: How AI Is Reshaping Search
We’ve curated 10 roofing professionals’ insights and first-hand experiences on some of their favorite software to make their every day a HECK of a lot easier! We hope these can be of use to you and your business moving forward. 9 Best Roofing Software Platforms to Eliminate Tech Bottlenecks in 2025 You may think that […]
Read More… from What is a Roofing Software? 19 Tools Successful Roofers Recommend
Have you ever wondered why some websites consistently appear at the top of search engine results while others remain buried deep within? The answer lies in the realm of Search Engine Optimization (SEO). In today’s digital landscape, where visibility and online presence are paramount, mastering the art of SEO can be the key to unlocking […]
Read More… from Learning SEO: A Blueprint From Beginner To Advanced
