What Is a Good ROI on Marketing Spend? (+2025 Statistics)

**How to Calculate Marketing ROI**

To accurately assess the effectiveness of your marketing efforts, use the following formula:

Marketing ROI = [(Return - Investment) / Investment] x 100

✔️.

Return on investment (ROI) is a key metric in marketing, but what counts as a “good” ROI? This article will help you do that, but will also explain what good ROI is and when to double down, along with a bunch of graphs and statistics for the topic. This guide explains what a good ROI […]

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LSA Marketing: What are Local Service Ads + How Do They Work?

Local Service Ads - Person on Computer, Google Guaranteed

Local Services Ads (LSA), also known as Google Guaranteed, is a pay-per-lead advertising platform offered by Google. This service connects local businesses with potential customers who are actively seeking the services these businesses provide. It’s a great way to generate leads, improve visibility, and enhance your online reputation. LSAs are displayed at the top of […]

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LSA Management: Why to Work With an Agency + Hook’s Services

Google LSA Management

If you’re a service-based business in industries like HVAC, roofing, or plumbing, Google Local Service Ads (LSAs) offer a fantastic way to connect with potential customers actively searching for your services. However, like any advertising platform, LSAs require ongoing management to get the best return on investment. This article will walk you through what LSA […]

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Posted in PPC

Google Ads vs Local Service Ads/Guaranteed (Pro’s + Con’s)

Shown is a smartphone screen with the "Local Services ads by Google" app page open on the App Store, featuring Google's Guaranteed services. The "Get" button is clearly highlighted, and the phone is positioned on a laptop keyboard.

As digital marketing evolves, two of the most prominent options for local businesses to reach potential customers are Google Ads and Local Service Ads (LSAs). While both are essential tools for increasing visibility on Google’s search platform, they cater to different needs and offer distinct advantages. In this guide, we’ll dive deeper into the key […]

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Posted in PPC

What is Good ROAS for Google Ads in Home Services

Return on Ad Spend - Plumbing, HVAC, Plumbing

Welcome to a deep dive into maximizing Return On Ad Spend (ROAS) for home services like plumbing, HVAC, and roofing. This comprehensive guide integrates insights from our previous discussion on Target CPA and Target ROAS in Google Ads with Hook Agency’s specialized approach to digital marketing for home services. We’ll explore how to optimize ROAS […]

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Unlock the Power of Google AdSettings for Your Business (2025)

A person using Google AdSettings to target their ideal customers

Welcome to the digital age where ads follow you like your own shadow! Ever wonder how that ad for the shoes you just Googled pops up on every site you visit? Or feel like Big Brother is watching your every click? Dive into our dynamic guide to AdSettings and turn the tables on digital advertising! […]

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Powerful Marketing Strategies for Your Home Services Company

A smiling individual confidently stands in front of a white delivery van, exemplifying their company’s dedication to home services. Dressed in a gray shirt and beige pants, they are positioned in a residential driveway, with houses and trees under the clear sky visible behind them.

Picture this: you have employees with skills and expertise, but how do you get your name out there? That’s where marketing strategy comes into play. By implementing effective branding strategies, you can increase brand visibility and acquire more customers for your home services company. An effective marketing strategy starts with a strategic marketing plan to […]

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Posted in PPC

Geofencing Marketing Strategies for Business Growth: A Beginner’s Guide

geofencing marketing

Are you looking for innovative marketing strategies to fuel your business growth? In today’s hyperconnected world, where mobile devices have become an extension of our daily lives, geofencing marketing has emerged as a powerful tool to engage customers and boost business revenue. By leveraging the capabilities of location-based technology, geofencing marketing enables businesses to target […]

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What is Magazine Advertising? A Potent Tool for Effective Marketing

magazine advertising

Are you looking for a marketing tool that has stood the test of time and continues to deliver powerful results? Look no further than magazine advertising! In today’s fast-paced digital age, it’s easy to overlook the impact of print media. However, magazine advertising remains a potent force in the world of effective marketing. With its […]

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What Is OTT Advertising: A Comprehensive Guide

Ott advertising

In today’s digital age, where streaming services and connected devices have become an integral part of our daily lives, a question arises: How can businesses effectively reach and engage with their target audiences in this evolving media landscape? The answer lies in OTT advertising. Over-The-Top (OTT) advertising has gained significant importance and witnessed remarkable growth […]

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