3 Biggest Facebook Ad Mistakes That Contractors Make + How to Fix Them

Capture of a computer screen showcasing the Facebook Ads Manager interface, spotlighting essential options such as 'Account Overview' and 'Campaigns.' Ideal for contractors seeking to rectify common Facebook Ad errors.

As a contractor, there is nothing more discouraging and downright frustrating than spending thousands of dollars on ad campaigns each month only to watch them flop. It can feel like literally flushing money down the drain. Unfortunately, hundreds of skilled contractors experience wasted ad spend each month due to common mistakes. Hook Agency’s Tim Brown […]

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Posted in PPC

When Should You Start Google Ads? (For Contractors)

A contractor, identifiable by his yellow hard hat and sunglasses, stands confidently in front of a building and construction equipment. He checks his watch while speaking on the phone to ensure the day's work starts promptly as scheduled.

Many Contractors want to know if and when they should use Google Ads. There are so many things we can discuss on this topic. So how about we spend some time doing a demo on it — are you ready to make room for growth? Consistency is key when it comes to developing prospective clients. […]

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3 Big Mistakes Contractors Make With Google Ads

On Hook Agency's website: A long-haired, bearded man sits at a desk, focused on developing a Google Ads strategy. Accompanied by a laptop and two coffee cups, the scene embodies the energetic atmosphere ideal for refining ideas and sidestepping common pitfalls.

Advertising effectively can be a challenging process for many contractors. You may have heard a thing or two — or several — about Google Ads. Heck, you may have even tried it once or twice. The reward can certainly be great when it comes to Google Ads. However, if done improperly, it may end up […]

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How Much Should a Contractor Pay for Google Ads?

A contractor showcases a smartphone with the Google Ads logo prominently displayed, while a laptop in the background hints at lucrative digital marketing opportunities.

Business is going great; you are ready for growth and have the resources to take on more clients! So, here you are, trying to figure out more about Google Ads and how it can boost your prospective leads — but the question is — how much should you pay? Regardless of who you talk to […]

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Best PPC Ad Extensions for Roofing Contractors

ppc extensions

Have you ever felt frustrated searching for answers on Google and not finding what you’re looking for? Believe it or not, that’s not what Google wants! Google aims to provide relevant ads and search results for its users.  In order to keep users from having a bad experience, Google offers advertisers ppc ad extensions to […]

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Posted in PPC

AdWords vs AdWords Express: How & Why To Use The Real Thing

woman considering adwords vs adwords express for her business

If you are looking for a way to advertise your business online and do not know whether you should try AdWords vs AdWords Express, we are here to break it down for you. They are both search engine optimization tools, but they vary widely. Here I will teach you what each of these platforms does, […]

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Posted in PPC

13 Insightful Carpenter Marketing Tips (In 2025)

Carpenter marketing tips

If you’re a carpenter and need some tips on how to bring your marketing game to the next level, look no further! Here at Hook Agency, we help contractors like you with their marketing every day. We’ve put a list together of 13 in-depth marketing tips specifically for carpenters. 1 – Build A Persona Around […]

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5 Specialized Cabinets Marketing Agencies for Leads

The modern kitchen at Hook Agency showcases sleek white cabinets, stainless steel double ovens, and a spacious gray island with an integrated stovetop. Pendant lights illuminate the island, while a window frames picturesque views of water and distant landscapes. Light wood flooring adds the finishing touch to this elegant design.

If you’re looking to work with a marketing agency that specializes in the cabinet industry, then you’re looking for what we’d call a niche agency. A niche marketing agency is one that works specifically in one industry or a group of very similar industries. Here at Hook Agency, we consider ourselves a niche marketing agency. […]

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3 Lead Generation Strategies For High-End Home Builders

lead generation high-end home builders

Behind every good home builder is a solid foundation for lead generation. You could go as far as to say that every good company out there has there ducks in a row regarding lead generation. Good lead generation strategies take time. First, you have to figure out where your target demographic spends there time (Are […]

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10 Best Digital Marketing Agencies Minneapolis + Choosing

Minneapolis Digital Marketing Agency

A massive problem with Clutch, UpCity, and Expertise’s lists of the top digital marketing agencies in Minneapolis – is that the curators of those lists do not live in Minneapolis and have no context whatsoever on the market, and the actual skill or value of the agencies listed. Other than that – they’re great 😉 The […]

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