When it comes to driving leads for local service businesses, two major options stand out: Google Ads (PPC) and Local Service Ads (LSAs). Both can be powerful, but they function differently. LSAs put you at the top of search results and only charge for qualified leads, while Google Ads give you full control over targeting […]
Read More… from Local Service Ads vs. Google Ads: Which One Gets More Calls? [2026 Guide]
Running a garage door company means staying competitive in every way—from installs and service quality to showing up where customers are searching. Pay-per-click (PPC) advertising is one of the fastest ways to generate high-quality leads. But not all PPC agencies know the garage door industry, and not all clicks are created equal. Here’s a breakdown […]
Read More… from Best Garage Door PPC Agencies (Real Reviews)
Imagine this: Your phone rings. It’s a potential customer. But you miss the call. In the home services industry, this isn’t just a missed call—it’s a missed opportunity. A potential $1,000 job gone in seconds. Now, multiply that by ten missed calls a week. That’s $10,000 slipping through your fingers. Over a month? $40,000. In […]
Read More… from Top Home Services Marketing KPI’s to Track and Manage
Running a successful SEM campaign can be easy, given the right budget and time to dedicate towards management. However, many of us don’t have the luxury of spending someone else’s money when advertising and have to be more conscious of costs. Every click your ads receive resembles money leaving you, never to return, unless the […]
Read More… from Hacking the Paid Search Game: 3 Deep-hitting techniques
![**How to Calculate Marketing ROI**
To accurately assess the effectiveness of your marketing efforts, use the following formula:
Marketing ROI = [(Return - Investment) / Investment] x 100
✔️.](https://hookagency.com/wp-content/uploads/2025/02/how-to-calculate-marketing-roi-1024x796.png)
Return on investment (ROI) is a key metric in marketing, but what counts as a “good” ROI? This article will help you do that, but will also explain what good ROI is and when to double down, along with a bunch of graphs and statistics for the topic. This guide explains what a good ROI […]
Read More… from What Is a Good ROI on Marketing Spend? (+2025 Statistics)
If you’re a service-based business in industries like HVAC, roofing, or plumbing, Google Local Service Ads (LSAs) offer a fantastic way to connect with potential customers actively searching for your services. However, like any advertising platform, LSAs require ongoing management to get the best return on investment. This article will walk you through what LSA […]
Read More… from LSA Management: Why to Work With an Agency + Hook’s Services
As digital marketing evolves, two of the most prominent options for local businesses to reach potential customers are Google Ads and Local Service Ads (LSAs). While both are essential tools for increasing visibility on Google’s search platform, they cater to different needs and offer distinct advantages. In this guide, we’ll dive deeper into the key […]
Read More… from Google Ads vs Local Service Ads/Guaranteed (Pro’s + Con’s)
Welcome to a deep dive into maximizing Return On Ad Spend (ROAS) for home services like plumbing, HVAC, and roofing. This comprehensive guide integrates insights from our previous discussion on Target CPA and Target ROAS in Google Ads with Hook Agency’s specialized approach to digital marketing for home services. We’ll explore how to optimize ROAS […]
Read More… from What is Good ROAS for Google Ads in Home Services
Picture this: you have employees with skills and expertise, but how do you get your name out there? That’s where marketing strategy comes into play. By implementing effective branding strategies, you can increase brand visibility and acquire more customers for your home services company. An effective marketing strategy starts with a strategic marketing plan to […]
Read More… from Powerful Marketing Strategies for Your Home Services Company
Are you looking for innovative marketing strategies to fuel your business growth? In today’s hyperconnected world, where mobile devices have become an extension of our daily lives, geofencing marketing has emerged as a powerful tool to engage customers and boost business revenue. By leveraging the capabilities of location-based technology, geofencing marketing enables businesses to target […]
Read More… from Geofencing Marketing Strategies for Business Growth: A Beginner’s Guide
