Should I be doing Search Engine Optimization or Pay-per-click advertising on Google or Facebook? How do they interplay? Does one help the other? All these questions and more will be answered in this short, but powerful post giving you the lay of the land regarding SEO and PPC for small businesses and contractors. You may […]
Read More… from SEO vs. PPC or Both? for Small Businesses & Contractors
If you’re a roofing company that wants to get more leads, but don’t know where to start – SEO (Search Engine Optimization) and PPC (Pay-per-click advertising through Google Ads and Facebook ads) make a lot of sense, but which one will bring you the highest RETURN ON INVESTMENT? You may think that SEO is slow because […]
Read More… from SEO vs. PPC for Roofers – Which Should You Do First?
What makes Louis Vuitton able to charge $3,000 a purse. Surely the craftsmanship and the time spent on design have helped them feel comfortable charging 6 times of a Kate Spade or Michael Kors purse, but there’s more as well – this post will give you the secrets that have helped luxury brands charge 2x […]
Read More… from 7 Luxury Marketing Strategies that Will Help You 10X Your Price
When you go online, whether you like it or not, every website you visit, every article you read, and every ad you click on is being tracked (incognito mode can help you with that though). There are two sides to this coin. First, you can be troubled by the fact that there is so much […]
Read More… from Make Your Marketing Relevant With Contextual Advertising (5 Powerful Examples)
This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find the podcast valuable please rate and review the Podcast on iTunes. Steve Slater, a PPC Specialist for an International fitness company joins me to talk about his experience as a digital […]
Read More… from Podcast – Ep. 26 – Record Election Ad Spend / How to Avoid Digital Ad Waste
Paid advertising isn’t cheap, especially through Google Ads and when you’re spending that much each day, you tend to keep a very close eye on your click-through and conversion rates. But have you ever thought about how many of the clicks that you’re paying for could be fraudulent? Although click fraud is only a fraction […]
Read More… from Google Ads Fake Clicks: How to Stop Click Fraud
What are the metrics you should be tracking in your digital marketing efforts? For lead generation, there are 6 key numbers that you may want to track on a monthly basis and then set goals incrementally to improve them. What are the most important success metrics? Some of the top numbers that come up again […]
Read More… from Success Metrics in Digital Marketing – What, Why and How to Track
Between the 5 Resources below – there are 21 free sample reports! Google Data Studio is a great tool for creating customizable web analytics reports. This post will help you get off on the right foot with Data Studio by providing you with 21 sample reports that you can copy and use. What is Google […]
Read More… from 21 Sample Google Data Studio Reports for You to Copy and Use
Brett Middleton is a Paid Media expert, with 3 years of experience. Currently leading ad strategy at Leadpages and consulting with small businesses, Brett also writes for Search Engine Land and can be found at www.brett-middleton.com, or on Twitter as @MarketerBrett. Often it can feel like the most difficult part of online marketing can be […]
Running a successful SEM campaign can be easy, given the right budget and time to dedicate towards management. However, many of us don’t have the luxury of spending someone else’s money when advertising and have to be more conscious of costs. Every click your ads receive resembles money leaving you, never to return, unless the […]
Read More… from Hacking the Paid Search Game: 3 Deep-hitting techniques
