How to Use the New Instagram Repost Feature for Home Service Businesses

I’ve talked to a lot of contractors who think Instagram is someone else’s problem. Too much effort, wrong audience, not how their customers find them. And then I show them their competitor’s profile and watch their face change. The platform has 3 billion monthly active users. Your customers are on it before they call anyone. […]

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Unlock The Power of Social Media as a Search Engine

Visit "The Family Plumber" Instagram for service updates, contact info, and team photos in Los Alamitos, CA. Follow us today.

Your next customer is not waiting for a Google ad. They are on Instagram right now watching a 30-second patio transformation. They are on YouTube searching “how much does a roof replacement cost.” They are asking their Facebook neighborhood group who they should call for a plumbing emergency. Social media as a search engine is […]

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2026 TikTok Benchmarks: Marketing Moves That Make Brands Go Viral

Man indoors with smartphone, blurred TikTok logo and heart icons behind him, representing TikTok engagement and benchmarks.

Are you meeting your TikTok benchmarks for marketing this year? They say Instagram is the go-to platform for architects looking for more clients. But a home service contractor these days can use TikTok to get better leads and expand their business. TikTok has evolved from a platform for viral dances to a powerful marketing channel […]

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A Comprehensive Guide to Facebook Pixel Helper: Setup and Usage

facebook pixel helper

Have you ever wondered how you can effectively track and optimize your Facebook ads to maximize your marketing efforts? With the vast amount of data available on Facebook, it can be challenging to navigate through the metrics and understand the true impact of your ad campaigns. This is where Facebook Pixel Helper comes into play. […]

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Understanding the Cost of Facebook Ads: Pricing Breakdown and Strategies

cost of facebook ads

Are you considering advertising on Facebook but unsure about the cost? Understanding the intricacies of Facebook ads pricing is essential for creating effective and cost-efficient campaigns. In this blog, we will delve into the importance of understanding the cost of Facebook ads and provide you with a comprehensive breakdown of the pricing factors involved. By […]

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Advertising on Instagram: Maximizing Your Brand’s Reach and Impact

Advertising on Instagram: Maximizing Your Brand's Reach and Impact

Are you ready to harness the power of one of the most popular social media platforms and skyrocket your brand visibility? Welcome to the exciting world of advertising on Instagram! In this comprehensive guide, we’ll dive into everything you need to know to create and optimize your Instagram ad campaigns for jaw-dropping results. So buckle […]

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5 Secrets to Utilizing Videos for Personal Branding

In a state-of-the-art podcast studio, two individuals wearing headphones sit on sofas. One is gesturing animatedly, sharing captivating secrets while being recorded by professional camera and audio equipment. The room is acoustically optimized with paneling and features shelves displaying a collection of caps.

Simply put, personal branding videos are tools you can maximize to introduce your brand to other businesses or customers. Using personal branding videos in your marketing aims to produce stellar marketing results or ROI. Why? Because people believe what they see the most. As the saying goes, “Seeing Is Believing.”   You stand to gain A […]

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Dominate One Social Channel! (Stop Trying to Win All)

A person engages with their smartphone, showcasing heart and thumbs-up icons symbolizing their mastery of social media channels against a warmly lit, blurred background.

With about 59% of the world’s population spending a larger chunk of their day on social media, you might want to maximize profits from these users’ habits to stay in line with where customer interactions and engagements are happening most often.  One beauty of social media marketing is how you can optimize built-in data analytic […]

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Increase Roofing Reviews and Referrals: 5 Customer Appreciation Ideas To Utilize

A man and woman sit at a table, smiling, exemplifying customer appreciation. The man extends a handshake to another individual, whose back faces the camera. A laptop and coffee mug on the table suggest a discussion on successful referrals in an inviting office setting.

But how do you encourage your customers to leave positive reviews and refer you to their friends and family? The answer is simple: show them APPRECIATION. In this post, we’ll go beyond the typical discount and explore unique customer appreciation ideas that will increase your roofing company’s reviews and referrals. Something we stand STRONGLY by […]

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Unleash Your Inner Mad Scientist: 6 Marketing MUSTS for the Roofing Industry

On Hook Agency's website, an individual dressed in a white hazmat suit and gas mask crouches on a foggy rooftop, gripping the railing wires. The backdrop features a mist-covered urban skyline with buildings shrouded in haze and an eerie glow from the dim sun.

So let’s dive into 6 top marketing strategies that can help your roofing business stand out in a crowded and poisoned market. #1) Hypothesize Your Social Media Marketing Strategy & Execute It’s time to embrace the power of social media within your roofing business. Concoct engaging content whether that be; video, reels, podcasts, visually appealing […]

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