But how do you encourage your customers to leave positive reviews and refer you to their friends and family? The answer is simple: show them APPRECIATION.
In this post, we’ll go beyond the typical discount and explore unique customer appreciation ideas that will increase your roofing company’s reviews and referrals. Something we stand STRONGLY by at Hook! Now time to dive in…
1. Personalized Thank You Notes
In the age of digital communication, a handwritten note can make a huge impact! After completing a roofing project, take the time to write a personalized thank you note to your customer. In the note, thank them for their business and express your appreciation for their trust in your company. After the time spent getting to know the customer, you probably will know a few things about them you could impress them with by including in this message. This simple gesture shows that you value your customers and their satisfaction.
2. Referral Rewards Program
Referral programs are a classic way to encourage your customers to spread the word about your roofing company. However, to make your program stand out, consider offering unique rewards. For example, offer a free roof inspection or a discount on future services for every successful referral. You could also host a referral contest, with the customer who refers the most new business winning a prize. Some of the most successful campaigns according to John Senac, and the success he has received throughout his roofing driven career, is to have IMMEDIATE rewards to give to your customer as a way to help refer more business. Utilize gift cards and immediate “in-hand” referral rewards to gain that instant connection. Especially after a top-notch job has been completed and the service is top of mind for the potential referral.
3. Surprise Gifts
Everyone loves surprises, and giving your customers a surprise gift is a great way to show your appreciation. Consider giving your customers unique gifts, such as one of their favorite bottles of wines, a more premiere name branded (North Face, YETI, Carhartt) item with your logo on it, or even a personally hand crafted item that they would appreciate after completing a project. Alternatively, you could surprise your customers with a more inclusive experience and take them to one of their favorite sporting events or restaurants to treat them and their family. While completing the roofing job, try to pick up on things and items they really appreciate, and in return use that as your gifting motion once the job is completed as a great way to THANK them. This unexpected gesture will leave a lasting impression on your customers and encourage them to leave positive reviews and refer you to others. Proof of success below!
4. Social Media Shoutouts
In today’s social media-driven world, a shoutout can go a long way. After completing a roofing project, take a photo of the finished product and share it on your company’s social media channels. Tag your customer in the post and express your appreciation for their business. This public recognition will show your customer that you value their satisfaction and will encourage them to share the post with their own followers. Encompassed with some of the above ideas and gifts, they will feel more receptive and a sense of reciprocity to share the gifts and EXCELLENT experience they had with your company. The lasting impression goes a long way, and sharing on social is an extremely low budget way to do this.
5. Customer Appreciation Events
Hosting a customer appreciation event is a fun and unique way to show your customers that you value their business. Consider hosting a BBQ or picnic for your customers and their families, or a wine tasting / happy hour social event for your adult customers. This event doesn’t have to be expensive – even a simple food party can go a long way in showing your appreciation. Always make sure you are keeping your company in a spotlight that also encompasses the customers who have helped get you there. It can be an open invite appreciation event with current customers, previous, or even future ones who are curious what your company can help with. This is a great way to get in front of those future prospects, referral partners, or just getting community brand recognition overall.
Showing Appreciation Is Key To Increasing Reviews, Referrals, & Business:
Showing your customers appreciation is key to increasing your roofing company’s reviews, referrals, and future business! By going beyond the typical discount and offering personalized thank you notes, referral rewards programs, surprise gifts, social media shoutouts, and customer appreciation events, you’ll leave a lasting impression on your customers and encourage them to spread the word about your business for as long as they can remember (Is the intention). Don’t underestimate the power of APPRECIATION – it’s a very simple, yet effective way to grow your roofing company.