What Smart Contractors Do With Their Marketing Budget in the Off-Season

Posted on October 23, 2026 (October 23, 2026) by Vincenzo Colosimo

A contractor plans their marketing strategy on a laptop from the driver’s seat of a snow-covered van.

Every fall, the same thing happens. The phones slow down, the schedule opens up, and most home service businesses either cut everything or keep spending the same amount on the wrong channels. Neither works. And the contractors who figure that out are the ones who dominate come spring. The question about contractor off-season marketing comes […]

How to Create a Competitive Analysis in 2026: A Quick Guide for Contractors

Posted on October 9, 2026 (September 29, 2026) by Cody Warren

A balance scale with a pair of white work gloves on each side represents the demands contractors face, shown against a blue and black gradient background.

Here is a situation I see constantly with new clients. They know they are losing jobs. They can feel it. The phone is slower than it should be for their market. Someone else is getting calls they should be getting. But when I ask what they know about their top three competitors, the answer is […]

SEO for Roofing Companies: Tips, FAQs, and the Best Tools in 2026

Posted on September 30, 2026 (September 24, 2026) by Cody Warren

A glowing blue map pin on a dark city map background underscores the critical role of local SEO for roofing companies, with a 4.8-star rating from 142 reviews prominently displayed above—demonstrating Hook Agency’s commitment to driving results.

At Hook Agency, we handle the website, SEO, paid search, and Meta marketing for Owl Roofing. That gives us a close-up view of what roofing marketing looks like when the strategy has to work in the real world, not just sound good in a report. I’m doing it. We’re inside it right now. And what […]

6 Sneaky Effective Marketing Tips for Roofing Companies

Posted on July 15, 2026 (July 17, 2026) by Tim Brown

Professional roofing contractors install new shingles on a brick home, with tarps and tools organized on the lawn below.

Marketing channels for roofing contractors have become well-established, and competition is as fierce as ever. Things like Google LSA, Google Business Profile (google maps), Facebook ads, traditional SEO, and etc can always be effective when done right. But what about some alternatives that may be further outside the traditional marketing box? We put together some […]

One Asset, 8 Touchpoints: Your Guide to Creating Hard-working Content That Boosts ROI

Posted on March 11, 2026 (June 6, 2026) by Tim Brown

Workbench with devices showing charts; "Home Service Lead Generation Playbook" binder and van, highlighting content strategy.

You spent three hours filming that project walkthrough. Or paid to have a blog written. Or finally documented your roof replacement process the right way. You posted it once. Got 17 likes. Maybe a comment from your cousin. Then you moved on. That is not a content problem. That is a leverage problem. Most home […]

Multiple Websites vs One Website for Multiple Locations

Posted on February 18, 2026 (February 13, 2026) by Tim Brown

Bearded man smiles confidently in front of monitors comparing logistics data on multiple vs single websites, warehouse, trucks behind.

You open a second location. Revenue is climbing. Confidence is high. Then someone on your team says it. “Should we build a separate website for this city?” Now you’re in it. The multiple websites vs one website for multiple locations debate is not just a marketing question. It is a growth decision. Get it right […]