Best Plumbing Lead Companies (Ranked & Reviewed for 2025)

Two men in safety gear and hard hats review plans at a construction site—one gestures as the other listens. Plumbing lead company trucks are parked along a dirt road, with a building and trees in the background.

Need plumbing leads — fast? Whether you’re dealing with a few slow weeks or gearing up to expand your team, every plumbing business eventually asks the same question: Where can I get high-quality leads without burning through cash? The truth is, not all lead sources are created equal. Some deliver low-cost but low-intent price shoppers. […]

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Roofing Sales Follow-Up Ideas That Actually Work

A man in a brown jacket and gray cap stands outside a light-colored house, smiling as he engages in a roofing sales follow-up call on his smartphone.

Most roofers think they have a follow-up strategy. But if you ask their prospects? It usually sounds more like:👉 one quote email👉 one call👉…then radio silence. The truth is, most roofing deals aren’t won on the first quote. They’re won in the follow-up. That’s why we asked real roofing contractors a simple question on Facebook: […]

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What You Gain by Hiring a Marketing Agency With a Fully In-House Team

Three team members collaborate around a table in a modern office, reviewing a technical diagram displayed on-screen. Laptops are open for active discussion, and a whiteboard provides additional context for their in-house strategy session.

When you hire a marketing agency, you’re trusting them to actually know your business. But here’s the thing: a lot of agencies outsource everything — strategy, communication, even the people who are supposed to be managing your account. That’s not how we do things. At our agency, all strategy, creative direction, and client communication is […]

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Best 10 HVAC Companies in the U.S. (By Revenue, Reputation & Reach)

A One Hour Heating & Air Conditioning technician stands in front of a bright yellow van, proudly representing one of the Top 10 HVAC companies in the U.S.

If your AC has ever gone out in the middle of July, or your furnace quit in the middle of a snowstorm, you know just how critical HVAC companies are. These businesses don’t just fix heating and cooling systems. They keep families safe, businesses running, and indoor environments livable all year round. Whether it’s servicing […]

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AI vs. Humans in Phone Answering: The 2025 Reality Check

A woman smiles as she chats on a pink phone, while an illustrated white robot mirrors her action. The caption reads, "Humans vs. AI: Phone Answering at Home," set against a blue and green backdrop that symbolizes the fusion of human interaction with AI efficiency.

AI isn’t the future. It’s already here and it’s answering your calls. But is that effecting booking rate? When should you be using A.I. and when should you be utilizing humans? Some level of AI phone answering —is now a competitive necessity, especially for home service companies where every missed call is lost revenue. In […]

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What Makes Hook Agency Different (And Why It Matters)

In an office setting at Hook Agency, four individuals engage in a dynamic conversation around a laptop on the table. With two standing and two seated, the scene reflects a collaborative atmosphere, underscoring the value of diverse perspectives.

Choosing a marketing agency can feel like a gamble. Everyone promises growth. Everyone says they “get results.” But when the dust settles, you’re often left with vague reports, minimal leads, and a team that barely understands your industry. Hook is built different—because we had to be. We’re not just another agency with a fancy deck. […]

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7 Best Roofing Facebook Groups to Join Now 2025

A man in a blue cap and gray polo stands smiling against an "NTS" logo backdrop. The Facebook group "Name that Roofing, Siding & More" highlights 2025's posts and a growing member list, demonstrating increased interest in future industry innovations.

Joining a roofing Facebook group is one of the fastest ways to learn from others in the field, stay sharp on trends, and connect with like-minded professionals. Whether you’re a sales rep, owner, or project manager, these groups offer real value. 1. Roofing & Solar Community This is arguably the most valuable roofing group on […]

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9 Best HVAC Facebook Groups to Join Now 2025

Displayed on Hook Agency's website is a close-up image of HVAC pressure gauges. Highlighted is the "HVAC/R Owners & Managers Advice Group" on Facebook, featuring its community of 2,025 industry professionals. Visitors can view the cover image and explore options to invite others or post within this active group.

​Joining the right Facebook groups can enhance your HVAC career or business by providing valuable insights, networking opportunities, and industry humor. Here are some top HVAC Facebook groups to consider in 2025:​ 1. HVAC Uncensored Nation A community where HVAC professionals discuss industry trends, share experiences, and offer advice. The group complements the “HVAC Uncensored” […]

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5 Electrician Facebook Ads That Actually Work (And Why)

Presenting Wired Together Electric: Experience unmatched expertise with our hard-hatted electricians, skilled in handling all your electrical panel needs. Our promise of "Shockingly Good Service" ensures you receive the highest standard of reliability and professionalism. Contact us for a quick estimate today. Ideal for those seeking dependable electrical solutions—connect with us on Facebook or visit our website now.

Facebook Ads are still one of the most powerful (and underpriced) ways for home service businesses to generate qualified leads fast. But not all ads are created equal. The secret to scaling with Facebook isn’t just throwing up a boosted post—it’s engineering your campaigns around proven frameworks, emotional hooks, and scroll-stopping creative. Let’s break down […]

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7 Best Home Services Lead Generation Services | 2025 List

On Hook Agency's website, an image features a confident man in plaid and overalls standing amidst industrial machinery. With focused intent, he examines lead generation data on his tablet, boosting his efficiency and productivity.

In the competitive world of home services, your business lives or dies by one critical factor: finding the right customers. Contractors know the painful reality: most lead generation strategies are a money pit. Low-quality leads drain budgets, waste time, and leave businesses struggling to grow. The problem isn’t a lack of options—it’s knowing which services […]

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