Home Services Marketing Glossary: 20 Terms Every Contractor Should Know

Posted on October 28, 2026 (October 23, 2026)

I have spent years watching sharp contractors make expensive marketing decisions based on a partial understanding of what they were buying. Not because they were not smart. Because nobody ever explained what the terms meant in plain English. This glossary fixes that. Twenty terms, four categories, written for the person running the business. If a […]

Three Things to Consider When Choosing a Marketing Agency in 2026

Posted on October 16, 2026 (October 16, 2026)

Not every agency that looks good on paper is good at the actual job. When choosing a marketing agency as a contractor, the problem is not a lack of options. The problem is that most agencies look identical in a proposal: case studies, a logos page, a pitch about leads and rankings. The differences that […]

How to Create a Competitive Analysis in 2026: A Quick Guide for Contractors

Posted on October 9, 2026 (September 29, 2026)

Here is a situation I see constantly with new clients. They know they are losing jobs. They can feel it. The phone is slower than it should be for their market. Someone else is getting calls they should be getting. But when I ask what they know about their top three competitors, the answer is […]

How to Choose the Right Digital Marketing Agency in 2026 (Contractor Guide)

Posted on October 2, 2026 (October 6, 2026)

I talk to contractors who got burned by agencies more than I’d like to admit. Same story, different company. They hired someone, paid a retainer for six months, got reports full of numbers, and the phone didn’t ring. Then they came to us. Knowing how to choose a digital marketing agency matters more than most […]

SEO for Roofing Companies: Tips, FAQs, and the Best Tools in 2026

Posted on September 30, 2026 (September 24, 2026)

At Hook Agency, we handle the website, SEO, paid search, and Meta marketing for Owl Roofing. That gives us a close-up view of what roofing marketing looks like when the strategy has to work in the real world, not just sound good in a report. I’m doing it. We’re inside it right now. And what […]

AEO vs SEO: What’s the Difference and Why Contractors Need Both in 2026

Posted on September 26, 2026 (September 24, 2026)

“Cody, we’ve been doing SEO for two years and now someone’s telling us we need AEO. Is that actually a thing or is it just a rebrand?” I get this question constantly. The honest answer: it’s a real thing, it’s not a replacement, and the reason it sounds confusing is that most people explaining it […]

How Do Search & Display Ads Work in 2026? FAQs for Contractors

Posted on August 29, 2026 (August 27, 2026)

Google Ads. Display ads. Local Service Ads. Performance Max. If you have ever been pitched by a vendor on any one of these and walked away more confused than when you started, you are not alone. These terms get used almost interchangeably by people selling them and very differently by the platform that runs them. […]

Why Homeowners Don’t Trust You (And It Has Nothing to Do With Your Reviews)

Posted on August 23, 2026 (August 26, 2026)

You have a 4.8 star rating. Dozens of reviews. Maybe a few that mention the owner by name. And homeowners still hesitate. They ask for three estimates when two would have done. They go quiet after the quote. Or they go with someone else and you can’t figure out why, because you know your reviews […]

Here’s How Home Service Businesses Can Start Making Winning Meta Ads

Posted on August 21, 2026 (August 20, 2026)

Meta ads can work really well for home service businesses. They can also be a quiet way to spend a few hundred dollars a month and have nothing to show for it. The difference is almost never the budget. It is almost always the setup. When a first Meta campaign underperforms, the issue usually traces […]

Author: Cody Warren

Posts by Cody Warren