I talk to contractors who got burned by agencies more than I’d like to admit. Same story, different company. They hired someone, paid a retainer for six months, got reports full of numbers, and the phone didn’t ring. Then they came to us. Knowing how to choose a digital marketing agency matters more than most […]
Read More… from How to Choose the Right Digital Marketing Agency in 2026 (Contractor Guide)
At Hook Agency, we handle the website, SEO, paid search, and Meta marketing for Owl Roofing. That gives us a close-up view of what roofing marketing looks like when the strategy has to work in the real world, not just sound good in a report. I’m doing it. We’re inside it right now. And what […]
Read More… from SEO for Roofing Companies: Tips, FAQs, and the Best Tools in 2026
“Cody, we’ve been doing SEO for two years and now someone’s telling us we need AEO. Is that actually a thing or is it just a rebrand?” I get this question constantly. The honest answer: it’s a real thing, it’s not a replacement, and the reason it sounds confusing is that most people explaining it […]
Read More… from AEO vs SEO: What’s the Difference and Why Contractors Need Both in 2026
There are over 120,000 HVAC businesses operating in the US. The barrier to entry is low enough that a licensed tech with a van and a Google Business Profile listing is a real competitor from day one. Most HVAC owners I talk to have never systematically figured out who they’re actually losing jobs to, or […]
Read More… from How to Analyze Your HVAC Competitors in 2026 (Step-by-Step)
Google Ads. Display ads. Local Service Ads. Performance Max. If you have ever been pitched by a vendor on any one of these and walked away more confused than when you started, you are not alone. These terms get used almost interchangeably by people selling them and very differently by the platform that runs them. […]
Read More… from How Do Search & Display Ads Work in 2026? FAQs for Contractors
You have a 4.8 star rating. Dozens of reviews. Maybe a few that mention the owner by name. And homeowners still hesitate. They ask for three estimates when two would have done. They go quiet after the quote. Or they go with someone else and you can’t figure out why, because you know your reviews […]
Read More… from Why Homeowners Don’t Trust You (And It Has Nothing to Do With Your Reviews)
Meta ads can work really well for home service businesses. They can also be a quiet way to spend a few hundred dollars a month and have nothing to show for it. The difference is almost never the budget. It is almost always the setup. When a first Meta campaign underperforms, the issue usually traces […]
Read More… from Here’s How Home Service Businesses Can Start Making Winning Meta Ads
You are probably paying for features you have never opened. Not because your CRM is bad. Because the person who set it up during a busy season got the basics working and never came back. And now you have been on the same plan for two years, paying for automation you have never touched, and […]
Read More… from 14 Hidden CRM Features to Use for Your Home Service Business
Walk through any neighborhood in spring and you’ll see contractor marketing everywhere: yard signs, wrapped trucks, door hangers. Then pull out your phone and search “roof repair near me,” and you’ll see the other half: Google ads, map listings, reviews. Most contractors treat these as two separate decisions. They shouldn’t. The home service companies we […]
Short answer: yes, if it’s built to convert and people can find it. A website doesn’t make money the way a blog with ads does. For a roofer, plumber, or HVAC company, it makes money by turning a homeowner who’s checking you out into a phone call, a booked estimate, and eventually a signed job. […]
Read More… from Does a Website Actually Make Money for a Contractor?
