AccuLynx Pricing 2025 (Updates and Roofer Perspectives)

A bearded, tattooed construction worker in a tool belt and work clothes reviews blueprints and works on a laptop at an active construction site.

Choosing the right CRM isn’t just about features — it’s about fit, function, and finances. Roofing contractors today rely heavily on digital tools to streamline everything from project management to customer communication. But as the number of CRM options grows, so do the frustrations around hidden costs, underwhelming support, and tools that overpromise and underdeliver. […]

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How to Value a Heating and Air Conditioning Business: A Practical Guide

On Hook Agency's website, an individual in a light blue shirt is diligently calculating values for a heating and air conditioning business. With one hand operating a calculator amidst paperwork, and the other holding a sheet of paper, they embody our practical guide to efficient operations. A laptop in the background further underscores our commitment to streamlined processes.

Whether you’re looking to sell your HVAC company, buy one, or simply get a clearer picture of what it’s worth, understanding how to properly value a heating and air business is essential. HVAC businesses continue to be some of the most attractive opportunities on the market — thanks to consistent cash flow, essential services, and […]

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Burned Out? How to Take Back Control of Your Home Service Business

A large framed artwork on a minimalist table against a gray-paneled wall features the bold message "REST DON'T QUIT," depicted as a stylized sun over waves. This modern, serene setting is ideal for individuals seeking to regain control and overcome burnout.

Running a home service business can feel like a never-ending grind. You’re managing marketing, estimates, physical labor, and customer service—all while trying to stay sane. Burnout is real, and if you don’t take action, it can tank your business and your health. But here’s the good news: you’re not stuck. With the right strategies, you […]

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Fixing a Revenue Plateau in HVAC & Plumbing: Hard Truths and Expert Strategies

At Hook Agency, we illustrate the concept of the "Law of the Lid." A chaotic scene unfolds as individuals scramble over each other toward a large lid marked by limitations such as "fear" and "micromanagement." Above them, one person stands tall, spotlighted as a leader. Below, many are ensnared by obstacles like "lack of vision" and "revenue plateau." Our visual serves as a stark reminder to overcome these barriers for success.

Despite experienced hires and rebranding, many HVAC & plumbing businesses get stuck at $50K–$125K/month. They have inconsistent performance, leadership gaps, weak sales, misaligned roles, and high expenses. Fix This Now: ✔ Keep top performers selling, not installing. Let your best tech close deals while lower performers handle installs.✔ Implement call-by-call management. Daily tracking, huddles, and […]

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Hook Agency History / Company Story (So Far 2025)

On our website’s timeline, a compelling visual depicts a man and woman set against a dark background, narrating Hook Agency's journey from 2016 to 2019. Key milestones include Bea joining the team in 2017. These events are intricately woven into our company history, underscored by our logo that resembles a play button—symbolizing action and forward movement.

I wanted to capture some key points about our company story / Hook Agency’s history while it’s still kind of fresh, and hope to continue to add to this post in new era’s of the company. For the purposes of this content – we broke it down into 5 key areas: Tim B Design beginning’s, Bea […]

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7 Best Roofing Industry Consultants & Coaches

Best Top Roofing Coaches and Consultants - Sales + Leadership

Scared you don’t have what it takes to grow a business? So are most roofing business owners. This list of top roofing industry coaches will give you the absolute best of the industry and each of their strengths in plain language so that you can make the best choice for your growing business.  Before we […]

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Top 10 Plumbing Events for 2024 to Consider Attending

WWETT Tradeshow plumbing events

In today’s rapidly evolving world, the plumbing industry stands at the forefront of innovation and growth. However, there are several misconceptions that often overshadow the true value and potential of plumbing events. Contrary to popular belief, these gatherings are not just for seasoned professionals or large-scale businesses. They are dynamic platforms brimming with opportunities for […]

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Home Services Market Size: 17 Surprising Statistics for 2025

homes-services-how-big-total-addressable-market-graph-statistics man in kitchen with contractor pointing up

How big is the home services market? Just roofing alone could be anywhere from $30Billion-$150Billion depending on who you ask, and HVAC alone has said to be around $130 Billion, but the data gets a little more clear when you look at the total home service market, as much more research has gone into it.  […]

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What % Should of Revenue Should Overhead Be for a Roofing Company?

Roofing Business Owner Raining Money Overhead Profit

You may think we’re just gonna give you a straight answer: The percentage of revenue that should be allocated to overhead costs can vary significantly based on several factors. These include the size of your business, location, the volume of work you handle, and the efficiency of your operations. However, as a benchmark, the conventional […]

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The Top 7 Marketing Principles Worth Studying

Marketing Principles Worth Studying

Marketing is a big vast world, full of fake guru’s and fluffy unproven theories.  That’s why it took me ten years of studying it, applying it, and failing wildly 1000’s of times to bring to you seven principles that have brought more marketing success despite the many failures.  Here they are – uncut, the point […]

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