The pool business is booming, but if your marketing isn’t dialed in, you’re leaving money on the table.
Whether you build custom pools, handle maintenance, or specialize in luxury installs, the right agency can help you get more of the jobs you actually want.
But not all marketing partners get this industry. Some agencies look slick but don’t understand seasonal swings, local SEO, or the kind of content that actually earns trust.
That’s why we put together this list of 7 of the best pool company marketing agencies, proven players who know the space, get results, and help pool builders grow.
Pool Builder Lead Rocket – 4.3 Based on 6 Reviews
Visit Pool Builder Lead Rocket
Pool Builder Lead Rocket is a digital marketing agency that specializes exclusively in serving pool builders and pool service companies. The agency provides a comprehensive suite of services including SEO, PPC, Local Services Ads (LSAs), social media marketing, and website design or redesign. Their focus is on creating complete marketing systems that guide potential customers from the initial search stage through to final conversion.
Pool Builder Lead Rocket works with pool contractors across the country, particularly in competitive markets such as Texas, Florida, California, and Arizona.
Pool Builder Lead Rocket focuses exclusively on pool industry marketing and works with clients in both regional and national markets.
Hook Agency – 4.9 Based on 150+ Reviews
At Hook Agency, we’ve been helping contractors and home service businesses grow since 2012. Based in Minnesota and serving clients nationwide, we specialize in smart SEO, high-converting websites, and lead-focused ad strategies—all built from the ground up to align with your business goals.
We don’t believe in cookie-cutter solutions. Every website, ad campaign, and piece of content is custom-made to reflect your brand and drive real results. Our team prides itself on transparency—you’ll always know what we’re working on with clear, monthly updates. And if you’re navigating Google Local Services Ads, we’ll walk you through it step by step to improve your placement and get more calls.
Our clients often tell us they appreciate not just the performance, but the partnership. We’re here to help you win long-term, not just spike vanity metrics.
We work with pool builders across the U.S. and know how to help you stand out in competitive markets. If you’re ready to grow your business, let’s talk.
PoolMarketing.com – 4.8 Based on 6 Reviews
Founded in 2020, PoolMarketing.com is a niche digital marketing agency that focuses exclusively on the swimming pool industry. Their services include website design, lead generation, SEO, PPC, social media marketing, reputation management, and print design.
With a small team of under 50 employees, the agency works with pool builders, service companies, and equipment suppliers across the U.S. They offer flexible pricing, with budgets starting at $1,000 and an average hourly rate of $150.
PoolMarketing.com is affiliated with PHTA, CPSA, and FSPA, and is a Carecraft-approved vendor.
EWR Digital – 4.1 Based on 15 Reviews
EWR Digital is a full-service digital marketing agency with over 26 years of experience. Based in the U.S., the agency serves a wide range of industries, including industrial, oil and gas, medical, and contractor sectors. Their services include digital strategy, SEO, PPC, paid media, social media, and marketing automation.
EWR Digital uses a data-driven, AI-supported approach to create omni-channel campaigns that align with each stage of the customer journey. They work with both enterprise-level clients and service-based small businesses across North America.
The agency is recognized for combining strategic insight with automation to drive measurable growth.
Pool Builder Marketing Pros – 4.8 Based on 20 Reviews
Visit Pool Builder Marketing Pros
Pool Builder Marketing Pros is a full-service digital marketing agency dedicated exclusively to the pool industry. Since 2006, they’ve helped pool builders, designers, and service companies grow with proven strategies tailored to the unique challenges of this niche.
Their offerings go beyond the basics—combining website design, SEO, PPC, email campaigns, and branding with more advanced services like marketing automation, sales training, and pipeline management. The goal? Help pool companies not just get leads, but close them.
They also offer customized growth plans through their Pool Builder Growth System™, which focuses on building local authority, improving online visibility, and optimizing lead conversion across multiple channels.
With nearly two decades of experience in the industry, Pool Builder Marketing Pros has become a go-to partner for pool businesses looking to scale with strategy and confidence.
PoolPros.io – 4.5 Based on 10 Reviews
PoolPros.io is a digital marketing agency that works exclusively with swimming pool companies across the U.S. Their full-service packages include SEO, Google Ads, and social media advertising, all designed to help pool businesses grow their online presence and generate more leads.
SEO is a core focus, with strategies built to improve rankings on both Google Search and Maps. They also offer paid advertising for immediate visibility and Facebook ad campaigns for expanded reach.
PoolPros.io serves a range of industry segments, including pool builders, service companies, remodelers, and equipment providers.
High Level Marketing – 4.9 Based on 138 Reviews
High Level Marketing is a full-service digital marketing agency that provides performance-driven strategies for a wide range of industries, including construction, home services, healthcare, legal, and property management. Their services are designed to help businesses increase visibility, attract higher-quality leads, and lower cost per lead.
HLM focuses on solving common marketing challenges such as outdated websites, low rankings on Google Maps, limited online reviews, and stagnant revenue growth. With over 2,000 clients served, the agency offers tailored solutions backed by data and performance metrics.
How to Choose the Right Marketing Agency for You
Not every agency is built the same. Choosing the right one can make or break your growth.
Here’s what to look for when deciding who should handle your marketing:
✅ Industry Experience
Does the agency understand the pool industry, or are they figuring it out as they go? Look for proven work with pool builders, service companies, or similar home service businesses.
✅ Transparency
You deserve to know where your money’s going. The right agency shares monthly reports, clear results, and honest recommendations. No vague promises.
✅ Custom Strategy
Avoid cookie-cutter solutions. The best agencies take time to understand your goals and build campaigns around them. Not just plug you into a standard system.
✅ Full-Funnel Focus
From SEO and ads to websites and reviews, top-performing agencies understand the full customer journey and how to guide leads from click to close 🚀.
✅ Communication
If they ghost you after onboarding, that’s a red flag. Choose a partner who’s responsive, reliable, and committed to your long-term success.
Ready to Dive In?
Each of the agencies listed here brings something unique to the table. But if you’re looking for a partner who gets the pool industry, builds everything custom, and actually shows you what’s working, we’d love to help.
At Hook Agency, we specialize in helping pool companies grow through smart SEO, high-converting websites, and lead-focused ad strategies. Let’s build something that works for your business. Reach out here to get started.
