Fight to Find a Real Mentor

Posted on February 14, 2023 (August 15, 2024) by Hook Agency

A mentor concentrates intently on their laptop, embodying focus and expertise, while two colleagues engage in discussion, analyzing their screens. The setting—characterized by its white brick walls and expansive window—fosters an inspiring atmosphere for effective collaboration.

A real mentor is worth fighting for because they’ve once trodded a similar path to career success as yours. Also, they are passionate about you not repeating their mistakes. The word “fight,” as the title depicts, doesn’t mean an actual fight between persons but instead the struggle and intentionality involved in finding a good mentor. […]

Why Roofing Companies Fail (According to 11 Roofers + Consultants)

Posted on January 13, 2023 (November 7, 2025) by Hook Agency

A bald, bearded man stands resolutely with arms crossed in front of a sleek, modern house. The overcast sky serves as a backdrop, highlighting the challenges roofing companies face in adverse weather conditions.

Jordan Desbien shares in the video below what he learned from stress and pain of business failure, what happened, and what he is doing now. In preparation, I also asked folks this weekend why they believe roofing companies fail… and the top 3 reasons according to 100+ people were: #1 Finances + Cash Flow – […]

3 Bottlenecks in Roofing Companies & How To Get Over Them

Posted on November 5, 2021 (November 13, 2025) by Hook Agency

A man in a white polo shirt passionately explains strategies for roofing companies to overcome bottlenecks. The "ROOFING INSIGHTS" backdrop is prominently displayed, with people and equipment softly blurred in the background.

We spoke with Dustin Biegler of Apple Roofing about three major roofing company bottlenecks. In this interview, Dustin discusses significant issues that roofing company leaders face and provides valuable solutions. If you are a leader of a roofing company, read below to get relevant advice and support. First Bottleneck: Sales and Profit One of the […]

5 Best Marketing Agencies in Minneapolis to Work at

Posted on July 30, 2021 (November 6, 2025) by Hook Agency

Minneapolis best marketing agencies to work at

I swear to God Minneapolis must have one of the most marketing agencies per capita in the country. If not – we’re up there. And a ton of them are awesome. But it’s not always the biggest marketing agencies that have the most to offer: 1. Fallon According to Zippia.com’s Best Place to Work 201-500 […]

Closing Rate for Contractors: What’s a Good Sales Closing Rate?

Posted on July 23, 2021 (November 12, 2025) by Hook Agency

In a workshop setting, two men collaborate over a blueprint on a wooden table. One, seated with gray hair in a blue shirt, and the other standing with a beard in a plaid shirt, exemplify the teamwork among contractors focused on increasing their project's sales closing rate.

As a home improvement contractor, one of your main focuses is tracking your sales percentages. This is due to a variety of factors: Your success in generating and capitalizing on new sales leads is paramount to the future success of your company. No matter the size of your business, you should be familiar with the […]

12 Leadership Lessons from John Wooden

Posted on June 17, 2021 by Hook Agency

John Wooden (1910 – 2010), guided UCLA (University of California Los Angeles) Bruins to ten NCAA Basketball championships over a 12-year period, including four perfect seasons and an 88-game winning streak. He was named ESPN’s Greatest Coach of the Twentieth Century and voted #1 Coach of All Time by The Sporting News. Sports Illustrated said it best when […]