Scared you don’t have what it takes to grow a business? So are most roofing business owners. This list of top roofing industry coaches will give you the absolute best of the industry and each of their strengths in plain language so that you can make the best choice for your growing business.
Before we get started – let me break down some misconceptions about hiring a roofing consultant or coach:
❌ It’s not just about “mindset.”
✅ Instead – You want someone with real business experience, and a deep understanding of the context of your industry.
❌Getting a coach or consultant is not admitting “weakness.”
✅ Actually, the strongest and most effective people I know get rhythmic and regular mentorship from smart people, whether that’s a paid coach or they’re lucky to have someone doing it out of the goodness of their heart. (Spoiler alert: sometimes paying someone is better for consistency and the quality of the advice because there’s ‘skin in the game.’)
❌ Consultants aren’t just fluff.
✅ The first thing you get from a coach or consultant is accountability. You get called on your BS and you have someone that reminds you of what your priorities were the previous month. But it can’t just be anyone. I’ve paid a cheap service to this, and the advice and direction of the prodding wasn’t quality. You really need someone with serious business chops.
The Top 7 Roofing Business Coaches and Consultants in the Biz
There are hundreds of roofing coaches out there, and it can be overwhelming to try and weed through websites and reviews to find the best ones. Based on years of industry involvement, these are the top seven roofing consultants you can hire to coach your business.
1. Randy Brothers, The Roofing Academy
Specialty/Features: Startup / Online training
This article is written by Tim Brown, and I’m not a roofing business coach – I have a ton of context on the roofing industry. When I first got into the industry, people raved about Randy Brothers, so I had him on my podcast.
What struck me about Randy is that he’s passionate about helping people lead well. No “get-rich-quick” vibes or a need to get out of his current roofing business— just a sincere desire to help other roofing companies avoid the same pitfalls that he’s had to go through.
Know your numbers, and work on your business not in your business: The Roofing Academy.
2. Nathan Tebedo, Contractor Coach Pro
Specialty/Features: Culture + Scaling
Jim Johnson is assembling a team of folks, including people in sales, accounting, HR, and marketing, to help roofing businesses get over the scaling problems that come with running a roofing business.
Believe in your own growth, and get control & freedom in your business: Contractor Coach Pro.
3. Jonathan Broce, Day 41 Thrive
Specialty/Features: Marketing & Growth Frameworks
Ex‑roofer turned serial entrepreneur and co‑founder of Day 41 Thrive. He scaled Meredith Home Improvements, then sold it. Now he coaches using the “5 C Growth Framework”: Capture (marketing), Convert (sales), Create (production), Control (finance/ops), Culture (leadership). This comes straight from his playbook, not a textbook. Day 41 Thrive
4. Becca Switzer, Roof Sales Mastery
Specialty/Features: Sales + Recruiting
Created by Becca Switzer, this program offers sales training for storm restoration contractors, focusing on lead generation, objection handling, and closing techniques. Roof Sales Mastery
5. Aaron Santas – Roof Coach
Specialty/Features: Fundamentals & Profit
With over 30 years in the industry, Aaron provides coaching and training to help residential roofing contractors build scalable organizations tailored to their personal and financial goals.Roof Coach
6. Todd Price
Specialty/Features: Growth & Exiting
Built Perimeter Roofing from scratch. CEO, fitness fanatic, turned 9‑figure business exit. Now he brings that same discipline and execution muscle to coaching. He’s about systems, momentum, and legacy—not just hype or theory. Todd Price
7. Jason Berg, Commercial Restoration Network
Specialty/Features: Commercial Roofing
Jason Burg brings 40+ years of hands-on expertise in developing, contracting, adjusting, and managing restoration projects. He built businesses from the ground up and runs the Commercial Restoration Network (CRN). CRN focuses on asset protection and large-loss consulting across commercial and industrial sectors.
There Are Many Phenomenal Roofing Coaches, but Avoid This Costly Mistake
Don’t be the “consulting client” that doesn’t show up to the meetings, doesn’t do what your coach says to do, and blames other people for not applying the effort.
To get a serious “Return on Investment” from a coach or consultant, you need to:
- Know your numbers.
- Follow money with effort.
- Show up every day, and be open to new ideas.
If you’re not open to new ideas, or want to blame other people for your business failures (the opposite of extreme ownership), any one of these consultants will be a failure for you.
But, if you take coaching seriously, show up, and invest the energy required, any one of these fantastic options will increase your clarity, energize you and your team, and drive you to the next level.
