Fixing a Revenue Plateau in HVAC & Plumbing: Hard Truths and Expert Strategies

Posted on March 2, 2025 (November 7, 2025) by Tim Brown

At Hook Agency, we illustrate the concept of the "Law of the Lid." A chaotic scene unfolds as individuals scramble over each other toward a large lid marked by limitations such as "fear" and "micromanagement." Above them, one person stands tall, spotlighted as a leader. Below, many are ensnared by obstacles like "lack of vision" and "revenue plateau." Our visual serves as a stark reminder to overcome these barriers for success.

Despite experienced hires and rebranding, many HVAC & plumbing businesses get stuck at $50K–$125K/month. They have inconsistent performance, leadership gaps, weak sales, misaligned roles, and high expenses. Fix This Now: ✔ Keep top performers selling, not installing. Let your best tech close deals while lower performers handle installs.✔ Implement call-by-call management. Daily tracking, huddles, and […]

Hook Agency History / Company Story (So Far 2025)

Posted on February 8, 2025 (October 1, 2025) by Tim Brown

I wanted to capture some key points about our company story / Hook Agency’s history while it’s still kind of fresh, and hope to continue to add to this post in new era’s of the company. For the purposes of this content – we broke it down into 5 key areas: Tim B Design beginning’s, Bea […]

7 Best Roofing Industry Consultants & Coaches

Posted on December 25, 2024 (January 9, 2026) by Tim Brown

Best Top Roofing Coaches and Consultants - Sales + Leadership

Scared you don’t have what it takes to grow a business? So are most roofing business owners. This list of top roofing industry coaches will give you the absolute best of the industry and each of their strengths in plain language so that you can make the best choice for your growing business. Before we […]

Top 10 Plumbing Events for 2024 to Consider Attending

Posted on November 26, 2023 (October 10, 2024) by Hook Agency

In today’s rapidly evolving world, the plumbing industry stands at the forefront of innovation and growth. However, there are several misconceptions that often overshadow the true value and potential of plumbing events. Contrary to popular belief, these gatherings are not just for seasoned professionals or large-scale businesses. They are dynamic platforms brimming with opportunities for […]

Home Services Market Size: 17 Surprising Statistics for 2025

Posted on September 17, 2023 (November 12, 2025) by Hook Agency

homes-services-how-big-total-addressable-market-graph-statistics man in kitchen with contractor pointing up

How big is the home services market? Just roofing alone could be anywhere from $30Billion-$150Billion depending on who you ask, and HVAC alone has said to be around $130 Billion, but the data gets a little more clear when you look at the total home service market, as much more research has gone into it. […]

What % Should of Revenue Should Overhead Be for a Roofing Company?

Posted on May 17, 2023 (November 10, 2025) by Hook Agency

Roofing Business Owner Raining Money Overhead Profit

You may think we’re just gonna give you a straight answer: The percentage of revenue that should be allocated to overhead costs can vary significantly based on several factors. These include the size of your business, location, the volume of work you handle, and the efficiency of your operations. However, as a benchmark, the conventional […]

The Top 7 Marketing Principles Worth Studying

Posted on March 12, 2023 (November 6, 2025) by Hook Agency

Marketing is a big vast world, full of fake guru’s and fluffy unproven theories. That’s why it took me ten years of studying it, applying it, and failing wildly 1000’s of times to bring to you seven principles that have brought more marketing success despite the many failures. Here they are – uncut, the point […]

Fight to Find a Real Mentor

Posted on February 14, 2023 (August 15, 2024) by Hook Agency

A mentor concentrates intently on their laptop, embodying focus and expertise, while two colleagues engage in discussion, analyzing their screens. The setting—characterized by its white brick walls and expansive window—fosters an inspiring atmosphere for effective collaboration.

A real mentor is worth fighting for because they’ve once trodded a similar path to career success as yours. Also, they are passionate about you not repeating their mistakes. The word “fight,” as the title depicts, doesn’t mean an actual fight between persons but instead the struggle and intentionality involved in finding a good mentor. […]

Why Roofing Companies Fail (According to 11 Roofers + Consultants)

Posted on January 13, 2023 (November 7, 2025) by Hook Agency

A bald, bearded man stands resolutely with arms crossed in front of a sleek, modern house. The overcast sky serves as a backdrop, highlighting the challenges roofing companies face in adverse weather conditions.

Jordan Desbien shares in the video below what he learned from stress and pain of business failure, what happened, and what he is doing now. In preparation, I also asked folks this weekend why they believe roofing companies fail… and the top 3 reasons according to 100+ people were: #1 Finances + Cash Flow – […]

3 Bottlenecks in Roofing Companies & How To Get Over Them

Posted on November 5, 2021 (November 13, 2025) by Hook Agency

A man in a white polo shirt passionately explains strategies for roofing companies to overcome bottlenecks. The "ROOFING INSIGHTS" backdrop is prominently displayed, with people and equipment softly blurred in the background.

We spoke with Dustin Biegler of Apple Roofing about three major roofing company bottlenecks. In this interview, Dustin discusses significant issues that roofing company leaders face and provides valuable solutions. If you are a leader of a roofing company, read below to get relevant advice and support. First Bottleneck: Sales and Profit One of the […]