Good vs Bad Roofing Leads: Learn the Difference Now

Posted on January 27, 2026 (January 30, 2026) by Tim Brown

A woman in a red plaid shirt stands outside her home, engaging with a clipboard-holding pro about qualifying roofing leads.

Want to understand how to tell apart good vs bad roofing leads? Learn 5 green signs and 5 red flags here. […]

Leadership for Home Service Business Owners: How to Lead, Sell, and Grow in a Crowded Market

Posted on January 24, 2026 (June 6, 2026) by Tim Brown

Five Loreniz team members stand in front of their branded van, prepared to grow their home service business.

At some point, growth stops feeling exciting and starts feeling expensive. More people. More overhead. More decisions are landing on your desk. Sales don’t close the way they used to. Marketing needs more direction. Your team looks to you for answers you didn’t need to give a few years ago. That’s not a marketing problem. […]

The 20 Best Plumbing Companies Raising the Bar in 2026

Posted on January 12, 2026 (September 24, 2026) by Tim Brown

Not all plumbing companies make the cut anymore. In 2026, homeowners expect more than someone who can “fix the problem.” They want fast response times, upfront pricing, clean workmanship, and clear communication from the first call to the final invoice. The gap between average contractors and the best plumbing companies has never been wider. The […]

How to Choose a Long-Term Marketing Partner That Sticks Around

Posted on December 18, 2025 (June 6, 2026) by Tim Brown

Minneapolis Marketing Agency - A group of four people in casual clothing share a lively discussion in a modern office. Two individuals stand near a table, while two others sit, one with a laptop open. A potted plant is in the background. With smiles all around and an air of gratitude, everyone appears engaged and thankful.

You have probably asked yourself this after a rough agency breakup: How do I know if a marketing partner will actually stick with me long term? Because nothing wrecks momentum faster than a partner who ghosts you once the contract is signed. Missed calls. Mystery billing. Reports that look the same every month. You are […]

7 Home Services Lead Generation Services That Deliver | 2026 Guide

Posted on December 15, 2025 (January 13, 2026) by Tim Brown

On Hook Agency's website, an image features a confident man in plaid and overalls standing amidst industrial machinery. With focused intent, he examines lead generation data on his tablet, boosting his efficiency and productivity.

Getting leads isn’t the hard part anymore. Getting good leads is. Home service businesses are flooded with options—marketplaces, pay-per-lead platforms, agencies, ads, “guaranteed” programs. Most promise the world. Too many deliver tire-kickers, price shoppers, or nothing at all. This list exists for one reason: to separate what actually works from what just sounds good. Below […]

Home Service Business Valuation Levers That Take You From $10M to $100M

Posted on December 14, 2025 (June 6, 2026) by Tim Brown

Individual in a blue and black work uniform fans out 50-unit US dollar and euro bills, highlighting diverse payment options.

Home service business valuation doesn’t jump from $10M to $100M because you “worked hard” or “built a great team.” Plenty of $10M shops do that and stay stuck. What actually multiplies valuations are the marketing levers, the brand, the demand engine, the repeatable systems, that make your company look less like a contractor and more […]

7 Best Foundation Repair Marketing Agencies

Posted on December 13, 2025 (January 8, 2026) by Tim Brown

A skilled technician installs a large black pipe in a narrow trench beside a building—demonstrating the expert foundation repair services Hook Agency represents.

In foundation repair, every call counts. You’re selling high-trust, high-ticket work, and if your marketing agency doesn’t understand that, you’re wasting time and money. That’s why more contractors are turning to foundation repair marketing agencies that actually get the space. Here’s the reality: most homeowners don’t have a contractor in mind when their foundation starts […]

30+ HVAC Interview Questions to Find (or Become) a Great Tech

Posted on December 13, 2025 (December 5, 2025) by Mandelyn Miller

Three men in red hard hats and work shirts stand together at a job site. The man in the center, likely an HVAC technician, stands confidently with arms crossed and a smile as the others consult with him—possibly reviewing HVAC interview questions.

Hiring a great HVAC tech, or becoming one, starts with the interview. It’s where first impressions are made, red flags show up, and potential gets revealed. And in an industry where skilled workers are in high demand, a solid interview process isn’t just a formality, it’s a big part of long-term success. The right hire […]

Why Pay More for a Premium Marketing Agency When Cheaper Options Exist?

Posted on December 3, 2025 (June 6, 2026) by Tim Brown

A woman with curly hair and glasses diligently works at her desk, efficiently managing Fire Restoration data on a large monitor and laptop.

Thinking about hiring a premium marketing agency? Good. Because every contractor hits the same moment eventually… the moment when the “cheap fix” starts leaking, sagging, or falling apart just like the jobs you get called in to redo. You tried the bargain agency. You tried the freelancer who vanished. You tried the guy who promised […]

Solar Lead Generation: 8 Effective Tips to Get You More Solar Leads Today!

Posted on November 21, 2025 (January 8, 2026) by Tim Brown

Getting leads for your business can seem like a daunting and sometimes haunting task. Solar lead generation doesn’t need to be that way, because you can get solar leads today through the power of SEO. SEO or Search Engine Optimization is the practice of improving your web presence and visibility in order to grow awareness […]