I’ve had the same conversation with contractors probably a hundred times. Business is decent, mostly referrals, maybe a few jobs from Google here and there. Then I ask them to search their own trade in their city and watch their face. They’re not showing up. Or they’re showing up fourth, fifth, below a competitor they […]
Read More… from What Is Local Search Marketing for Home Service Businesses in 2026?
47 city pages. That is what one roofing contractor came to Hook Agency with. A page for every town within 90 miles. Some of them were cities he had never pulled a permit in. Most of them had fewer than 50 words of unique content. All of them were ranking nowhere. Meanwhile a competitor with […]
Read More… from How Many Locations Should You Target With Local SEO?
If you own a roofing, HVAC, or plumbing company, you’ve probably stared at Google Maps and done the math. They’ve got 186 reviews. We’ve got 53. Are we that far behind? It feels like there has to be a number. A clear target. Hit 100 reviews and you win. Hit 200 and you dominate. That […]
Read More… from How Many Google Reviews Do I Need to Rank Locally?
You open a second location. Revenue is climbing. Confidence is high. Then someone on your team says it. “Should we build a separate website for this city?” Now you’re in it. The multiple websites vs one website for multiple locations debate is not just a marketing question. It is a growth decision. Get it right […]
Read More… from Multiple Websites vs One Website for Multiple Locations
Are you keeping an eye on the latest SEO trends? The world of SEO is changing for home service contractors. […]
Read More… from Biggest SEO Trends for 2026 for Modern Contractors
