“Cody, we’ve been doing SEO for two years and now someone’s telling us we need AEO. Is that actually a thing or is it just a rebrand?” I get this question constantly. The honest answer: it’s a real thing, it’s not a replacement, and the reason it sounds confusing is that most people explaining it […]
Read More… from AEO vs SEO: What’s the Difference and Why Contractors Need Both in 2026
We’ve audited hundreds of Google Business Profiles for home service businesses. The same pattern shows up almost every time. The profile exists. The address is right. Maybe there are a few reviews. But the fields Google actually uses to decide whether to recommend that business are either empty or filled in generically on setup day […]
Read More… from 9 Tips to Generate Organic Visits to Your Google Business Profile (2026)
A contractor I talked to recently told me his close rate had dropped but he couldn’t figure out why. The leads were still coming in. His pitch hadn’t changed. His prices were competitive. But something was off. Jobs he expected to close weren’t closing. I’ve heard this more times in the last year than I […]
Read More… from How Homeowners Actually Research Contractors in 2026
I’ve had the same conversation with contractors probably a hundred times. Business is decent, mostly referrals, maybe a few jobs from Google here and there. Then I ask them to search their own trade in their city and watch their face. They’re not showing up. Or they’re showing up fourth, fifth, below a competitor they […]
Read More… from What Is Local Search Marketing for Home Service Businesses in 2026?
47 city pages. That is what one roofing contractor came to Hook Agency with. A page for every town within 90 miles. Some of them were cities he had never pulled a permit in. Most of them had fewer than 50 words of unique content. All of them were ranking nowhere. Meanwhile a competitor with […]
Read More… from How Many Locations Should You Target With Local SEO?
If you own a roofing, HVAC, or plumbing company, you’ve probably stared at Google Maps and done the math. They’ve got 186 reviews. We’ve got 53. Are we that far behind? It feels like there has to be a number. A clear target. Hit 100 reviews and you win. Hit 200 and you dominate. That […]
Read More… from How Many Google Reviews Do I Need to Rank Locally?
You open a second location. Revenue is climbing. Confidence is high. Then someone on your team says it. “Should we build a separate website for this city?” Now you’re in it. The multiple websites vs one website for multiple locations debate is not just a marketing question. It is a growth decision. Get it right […]
Read More… from Multiple Websites vs One Website for Multiple Locations
Are you keeping an eye on the latest SEO trends? The world of SEO is changing for home service contractors. […]
Read More… from Biggest SEO Trends for 2026 for Modern Contractors
