In the home services industry, learning from the best is invaluable. 1. Tommy Mello – The Real Deal in Business Growth Tommy Mello, the founder of A1 Garage Door Service and author of Home Service Millionaire, is highly regarded for his straightforward, no-nonsense approach. Known for giving honest advice without sugar-coating, Mello’s followers value his […]
Read More… from 9 Top Home Services Influencers to Follow and Learn From in 2025
How are you different from your competitors? What is the main differentiating point between you and that construction company that’s been stealing your bids? Okay, here is a better question: What are you doing to market your unique value proposition? As a construction company, it can be difficult to relay why you’re better than the […]
Read More… from 7 Best Construction Contractor Marketing Agencies 2025
Understanding the types of building construction is essential for anyone working in or around the construction industry. Whether you’re an entrepreneur evaluating business opportunities, a marketer crafting campaigns, or simply a curious homeowner, knowing the differences can help you make informed decisions. Below, we break down the five primary types of building construction, how difficult […]
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Selecting the right software is crucial for HVAC businesses aiming to enhance efficiency and service quality. Below is an overview of several notable HVAC business software options, including their average online ratings, pros and cons, concise value summaries, and user feedback from Reddit where available. 1. ServiceTitan • Average Rating: 4.5/5 • Pros: • Comprehensive […]
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Imagine seeing your business light up Google Maps like a Christmas tree—greens everywhere, ranking 1-3 in your service areas, and dominating the Google Local Pack. 👀 Hook Agency’s brand-new RankMap.ai service is designed to make that happen for you. This really isn’t just basic local SEO—it’s a powerful blend of AI-driven automation, expert human optimization, […]
Read More… from Google Maps SEO Services That Actually Work: Hook’s RankMap.Ai is Here
What Results Can You Expect from a New Website? When considering a website redesign or building a new one, you might wonder, “What can a new website really do for my business?” At Hook Agency, we don’t just build websites; we create high-performing tools that drive real, measurable results. A professional website designed with purpose […]
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When it comes to roofing, it’s not about rushing through projects; it’s about establishing trust with each and every homeowner. And trust starts with a solid roofing contract. As a contractor, the last thing you want is for a project to be derailed by misunderstandings. A well-structured roofing contract is essential for ensuring: This guide […]
Read More… from The Ultimate Roofing Contract Template | 10 Essential Elements
Running a roofing business isn’t just about getting jobs done—it’s about inspiring your team, delivering results, and creating a legacy that sets your company apart. In the article below, we’ll explore what it means to climb these levels as a roofing leader and offer actionable steps to progress through each stage. From building trust to […]
Read More… from John Maxwell’s 5 Levels of Leadership Applied to Roofing Sales Leaders
When HVAC businesses hit the shoulder season, staying proactive can mean the difference between a slow period and steady growth. Here’s a collection of insights from industry leaders to help you maximize your marketing efforts and maintain profitability during the slower months. But first – what’s the real challenge with shoulder seasons? Well take a […]
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Can You Mix and Match Hook Agency’s Services? Absolutely. And if you’re serious about growing your home service business, you should. When businesses combine services like SEO and Google Ads, the efficiencies stack up. At Hook Agency, we take the context you provide—target cities, services, and goals—and apply it across every channel. The result? A […]
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