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PPC

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SEO vs. PPC or Both for Small Businesses

July 1, 2019

5 minutes

SEO vs. PPC or Both? for Small Businesses & Contractors

Should I be doing Search Engine Optimization or Pay-per-click advertising on Google or Facebook? How do they interplay? Does one help the other? All…

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PPC vs. SEO

May 15, 2019

8 minutes

SEO vs. PPC for Roofers – Which Should You Do First?

If you’re a roofing company that wants to get more leads, but don’t know where to start – SEO (Search Engine Optimization) and PPC (Pay-per-click…

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Luxury goods - pricing

February 16, 2019

5 minutes

7 Luxury Marketing Strategies that Will Help You 10X Your Price

What makes Louis Vuitton able to charge $3,000 a purse. Surely the craftsmanship and the time spent on design have helped them feel comfortable…

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Paid Content Promotion

February 9, 2019

3 minutes

Podcast – Ep. 28 – How to Do Paid Content Promotion &…

This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find…

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January 20, 2019

4 minutes

Make Your Marketing Relevant With Contextual Advertising (5 Powerful Examples)

When you go online, whether you like it or not, every website you visit, every article you read, and every ad you click on…

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Record Political Ad Spend for an election + how to avoid waste

November 3, 2018

1 minute

Podcast – Ep. 26 – Record Election Ad Spend / How to…

This will also be up on iTunes soon, so you can subscribe! Or for the moment listen/watch right here below. Also if you find…

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Dynamic Creative for Facebook Ads

November 2, 2018

1 minute

Get Started Using Dynamic Creative for Facebook Ads

If you want people to trust your company – you need to get them the right information. That means having 5-stars all over Google…

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Google Smart Display Campaign

October 13, 2018

5 minutes

What Marketers Need to Know About Google Smart Display Campaign

Currently, the Google Smart display campaign network boasts over 3 million active apps and websites. Thankfully due to today’s climate, this also includes Google…

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Stop Click Fraud

August 1, 2018

7 minutes

Google Ads Fake Clicks: How to Stop Click Fraud

Paid advertising isn’t cheap, especially through Google Ads and when you’re spending that much each day, you tend to keep a very close eye…

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KPI's in Digital Marketing - Most Important. Women on computer with graphs

January 12, 2018

11 minutes

Success Metrics in Digital Marketing – What, Why and How to Track

What are the metrics you should be tracking in your digital marketing efforts? For lead generation, there are 6 key numbers that you may…

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Apple computer more traffic without spending money.

July 21, 2017

5 minutes

21 Sample Google Data Studio Reports for You to Copy and Use

Between the 5 Resources below – there are 21 free sample reports! Google Data Studio is a great tool for creating customizable web analytics…

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Beginners guide to remarketing - How to Set up Remarketing in Google Ads and Facebook

April 14, 2017

4 minutes

Beginners Guide To Remarketing

Brett Middleton is a Paid Media expert, with 3 years of experience. Currently leading ad strategy at Leadpages and consulting with small businesses, Brett…

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