Business is going great; you are ready for growth and have the resources to take on more clients! So, here you are, trying to figure out more about Google Ads and how it can boost your prospective leads — but the question is — how much should you pay? Regardless of who you talk to […]
Read More… from How Much Should a Contractor Pay for Google Ads?
Have you ever felt frustrated searching for answers on Google and not finding what you’re looking for? Believe it or not, that’s not what Google wants! Google aims to provide relevant ads and search results for its users. In order to keep users from having a bad experience, Google offers advertisers ppc ad extensions to […]
Read More… from Best PPC Ad Extensions for Roofing Contractors
If you are looking for a way to advertise your business online and do not know whether you should try AdWords vs AdWords Express, we are here to break it down for you. They are both search engine optimization tools, but they vary widely. Here I will teach you what each of these platforms does, […]
Read More… from AdWords vs AdWords Express: How & Why To Use The Real Thing
If you’re a carpenter and need some tips on how to bring your marketing game to the next level, look no further! Here at Hook Agency, we help contractors like you with their marketing every day. We’ve put a list together of 13 in-depth marketing tips specifically for carpenters. 1 – Build A Persona Around […]
Read More… from 13 Insightful Carpenter Marketing Tips (In 2025)
If you’re looking to work with a marketing agency that specializes in the cabinet industry, then you’re looking for what we’d call a niche agency. A niche marketing agency is one that works specifically in one industry or a group of very similar industries. Here at Hook Agency, we consider ourselves a niche marketing agency. […]
Read More… from 5 Specialized Cabinets Marketing Agencies for Leads
A massive problem with Clutch, UpCity, and Expertise’s lists of the top digital marketing agencies in Minneapolis – is that the curators of those lists do not live in Minneapolis and have no context whatsoever on the market, and the actual skill or value of the agencies listed. Other than that – they’re great 😉 The […]
Read More… from 10 Best Digital Marketing Agencies Minneapolis + Choosing
Should I be doing Search Engine Optimization or Pay-per-click advertising on Google or Facebook? How do they interplay? Does one help the other? All these questions and more will be answered in this short, but powerful post giving you the lay of the land regarding SEO and PPC for small businesses and contractors. You may […]
Read More… from SEO vs. PPC or Both? for Small Businesses & Contractors
If you’re a roofing company that wants to get more leads, but don’t know where to start – SEO (Search Engine Optimization) and PPC (Pay-per-click advertising through Google Ads and Facebook ads) make a lot of sense, but which one will bring you the highest RETURN ON INVESTMENT? You may think that SEO is slow because […]
Read More… from SEO vs. PPC for Roofers – Which Should You Do First?
What makes Louis Vuitton able to charge $3,000 a purse. Surely the craftsmanship and the time spent on design have helped them feel comfortable charging 6 times of a Kate Spade or Michael Kors purse, but there’s more as well – this post will give you the secrets that have helped luxury brands charge 2x […]
Read More… from 7 Luxury Marketing Strategies that Will Help You 10X Your Price
When you go online, whether you like it or not, every website you visit, every article you read, and every ad you click on is being tracked (incognito mode can help you with that though). There are two sides to this coin. First, you can be troubled by the fact that there is so much […]
Read More… from Make Your Marketing Relevant With Contextual Advertising (5 Powerful Examples)
