Good lead generation strategies take time. First, you have to figure out where your target demographic spends there time (Are they online? Which sites do they visit? What social media platforms do they frequent?). Then, based on this information, you can start planning where and how you’ll be spending your lead generation resources.
With that, here are five strategies that are universally recommended for high-end home builders.
Photos, Photos, and More Photos
This one should be obvious, and it’s likely that you already have some high-quality images of your homes. That being said, many home builders don’t know how to properly utilize the photos they have of their homes. That’s unfortunate, because when potential clients are looking for builders to work with, one of the best ways to gauge whether or not they are the right fit is by looking at their past work. If you want to get people interested in your services, you need to highlight the awesome homes you’ve built.
Here are some ways to put those images to good use:
Consistently post on Social Media – Social media is the obvious place to publish photos of your homes. Instagram, Facebook, and Pinterest should all be utilized when it comes to highlighting your work.
Keep Refreshing Your Gallery – First, you should have a gallery on your website. And if not, you need to get one. But, not only is it important to offer a gallery on your site, it should be kept up to date with your most recent projects too. You do great work—make sure potential clients see that on your website.
Utilize the Power of SEO and PPC
There are a lot of home builders in the U.S.
There are a lot of home builders in the state you operate in.
And, there are probably a lot of home builders in the city or area you build in.
For these reasons, SEO and PPC should be the cornerstone of your marketing initiatives. Of course, trade shows, home tours, and other industry events are also key to lead generation. But, that requires potential clients to come to you. With SEO and PPC, you can effectively get in front of your target market no matter where they are.
For example, if you have keyword research that showed “high-end home builders Minneapolis” has a high search volume, you can optimize your website to rank for it. Over time, you can get your website to pop up at the top of search engines for that keyword. The higher you are on Google, the more clicks you’ll get. With more clicks comes more conversions (as long as the website is optimized for conversions—more on that later).
PPC (Pay-Per-Click), as we like to say, is what you should be doing while you wait for your SEO strategies to kick in (which can take a bit of time investment). PPC allows you to still appear on search engines for targeted keywords. But, you just have to pay for it (hence ‘pay-per-click’).
Combined, SEO and PPC are powerful marketing strategies for lead generation.
Create a Website That Emulates The Quality of Your Work
SEO and PPC are excellent methods for getting people to your website. But, if your website is lacking in quality, then people will simply leave your site as soon as they click on it. That’s why it’s essential that your website matches the quality of your homes.
Here are some of my favorite statistics to cite when it comes to the importance of web design:
- It takes about .05 seconds for users to form an opinion about a website that determines whether or not they’ll stay on your site.
- Nearly 40% of users will stop engaging with a website if the content or layout is unattractive.
- 88% of online consumers are less likely to return to a site after a bad experience.
This is all to say that following good design principles and optimizing your site for conversions can make all the difference in meeting whether or not you meet your revenue goals.
Now, go out and follow these strategies—or contact us if you need some assistance with your lead generation!