What is a Backlink? And How Do You Get a GOOD One?

Links Matter in SEO Infographic

Have you ever been reading an article – and they link off to a useful resource, like this? Every single link like that, that exists – is like a vote for that page that it’s linking to’s importance, in Google’s algorithm. Some links votes count more than others. You can do things to increase the […]

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Is SEO Worth it? 4 Ways to Know if SEO is Right For Your Business

is SEO worth it

So, you’ve been thinking about investing in SEO for your business but still aren’t quite sure if it’s the right call. After all, you only have a finite amount of resources to spend on marketing, and there are a lot of different roads you can take to try and increase traffic and conversions on your […]

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10 Keys to Avoid SEO Disaster During a Website Redesign

SEO Relaunch Website Checklist

Have you ever gone through a Website relaunch disaster and saw rankings drop drastically? These are some really simple things but they are absolutely essential to making sure that you don’t totally ruin your website’s rankings when doing a redesign. It’s crazy how many times I’ve seen someone’s traffic go for hundreds of people a […]

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3 SparkToro Reviews 2022 | Audience Intelligence Tool for Influencers / SEO

SparkToro Reviews 2020

According to SparkToro – SEO’s might use SparkToro’s data to “SparkToro can help you find exactly those sources that reach the link-likely, amplification-primed groups you need to grow visibility, rankings, and traffic.” SparkToro Audience Intelligence tools allow you to dig deeper into your audience: Where they spend time online Listen to Watch Talk about Hook Agency […]

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Site-wide Footer Links Are Bad for SEO, Do This Instead

Footer Links for SEO

If you’re a web designer or developer – it’s always been a common practice to put the name of your company in the footer, and link back to your site. First of all – for years this was great for SEO. There’s even some evidence it still works. It’s not that crazy to get some […]

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On-page SEO for 2024: A Simple But Powerful 10-Point Checklist

A map-themed background features a clock set to 10:10, accompanied by a checked checkbox and the text "Increase Time on Site" in orange, subtly hinting at effective On-page SEO strategies for 2024.

On-page SEO is just making sure the formatting and elements of a particular page are as optimized as they can be for search engines to serve up your site + page for the terms that you want them to be served up for. The elements that lead to a well-optimized page can be everything from […]

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5 Best Lead Generation Companies in U.S.

A laptop displaying analytics data sits prominently on a sunlit desk, accompanied by a pen and notepad—setting the stage for effective U.S. lead generation analysis.

Lead generation is an ever-growing industry here in the U.S. Companies are springing up all over and the ways of the past aren’t always working. Nobody likes receiving a cold call on their morning commute or just as they sit down to dinner. And that’s definitely not how you want your company to be represented. […]

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7 Best Lead Generation Tools You Should Be Using Now

A hand points to a line graph on paper atop a wooden surface, accentuated by a vivid bar chart illustrating top lead generation trends. These graphs, with their colorful lines and bars, offer key insights for optimizing lead generation strategies.

Is business slow? It can be easy to fall into the rut of waiting for people to find you and being okay with a slow day. But if you want to get beyond comfortable and start to really grow your business then you’re going to want to build out your toolset for lead generation. Today […]

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The Definition of Lead Generation

On Hook Agency's website, a professional in formal attire is depicted strategizing lead generation. He's engaged in a smartphone conversation while simultaneously working on his laptop. A small cup is placed prominently, and the background reveals a building view through the windows.

What is the definition of Lead Generation? One term that you will frequently come across in the sales and marketing world is lead generation.  Even if you are already working on your lead generation, it is important to know what it means from the core and find its importance by reviewing it at the most […]

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