Pest Control

Hook Agency Boosts Pest Control Company’s Leads and Local Visibility

date posted

08/05/25

read time

2 Mins

Hook Agency Boosts Pest Control Company's Leads and Local Visibility

What We Helped This Pest Control Company Achieve in Just 2 Months:

290+ new leads from Google Ads at just $43 per lead

150+ leads/month consistently from Local Service Ads (LSAs)

58% local search share for the keyword “Pest Control” on Google Maps

15X increase in first-page rankings from SEO (from 1% to 15%)

Expanded into a new service area while maintaining dominance locally

✅ All backed by strategic ad management, SEO, and profile optimization

290+ Non-Branded Leads at $43 Cost Per Lead in the First 2 Months

This established pest control company partnered with Hook Agency to strengthen its online presence and scale lead generation — and the results came quickly. By strategically managing Google Ads, Local Service Ads, and SEO, we were able to deliver measurable improvements across every channel in just the first two months.

Through our Google Ads campaigns, we generated over 290 non-branded leads with an excellent $43 cost per lead and a 19% conversion rate. Local Service Ads contributed consistently, producing 150+ leads per month and driving a steady stream of new business.

Side-by-side maps display pest control location data. The left map highlights more yellow and orange circles, indicating higher activity areas; the right map features predominantly green circles, showing improved conditions. Roads and green spaces are visible beneath mapped data points. Lead codes and dates are displayed above each map for reference.

Beyond ads, our work on Google Business Profile helped the company capture 58% of the local voice for the high-value search term “Pest Control” — a major advantage, especially in the new market they were entering.

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A line and stacked area chart illustrates the steady growth of Pest Control keyword rankings from May to July 2023, with each ranking tier shown in a distinct color. During this period, our visibility score rose to 15%—an increase of 14%—while total ranking keywords climbed by 0.51%. Supporting data is detailed in an accompanying pie chart, which segments keyword ranking distribution for deeper insights.

SEO efforts also paid off quickly, with first-page visibility on Google Organic jumping from 1% to 15% in under 3 months. This surge in organic presence means more potential customers now find them when it matters most.

With Hook Agency’s combined PPC, LSA, and SEO strategies, this pest control company didn’t just maintain its strong reputation, it expanded it. By boosting leads, visibility, and market share, we’ve helped them continue to dominate in established areas while successfully breaking into a competitive new market.

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