Google Ads will take every dollar you give it. It will spend your budget. Generate your clicks. Produce a report that looks reasonable on paper. And if your campaigns are not built correctly, it will do all of that without booking you a single job worth writing home about. PPC for home services is one […]
Read More… from PPC for Home Services: Turn Ad Spend Into Booked Jobs
47 city pages. That is what one roofing contractor came to Hook Agency with. A page for every town within 90 miles. Some of them were cities he had never pulled a permit in. Most of them had fewer than 50 words of unique content. All of them were ranking nowhere. Meanwhile a competitor with […]
Read More… from How Many Locations Should You Target With Local SEO?
Dirt. Gravel. A crew showing up at 7am. By day three, it is a $40,000 travertine patio with a built-in fire pit and a seating wall. The homeowner cried when they saw it. Genuinely. That moment is your best marketing asset. And most hardscaping contractors let it disappear. Hardscaping is one of the most visually […]
Read More… from How Hardscaping Companies Build a Dominant Presence on Instagram
Dave runs a roofing company in Phoenix. Top 3 on Google for five years straight. Good reviews. Decent website. Solid word of mouth. Last year his organic leads dropped 30 percent. He did not get penalized. He did not get outranked. Google just started answering his customers’ questions before they could reach him. That’s AI […]
Read More… from How Hook Agency Is Preparing Contractors for AI Search
Two pest control companies. Same city. Same services. Same pricing. One is booked three weeks out. The other is running a “$50 off your first treatment” special and still watching the phone sit quiet. Same market. Completely different results. The best pest control companies are not winning because they have better chemicals or newer equipment. […]
Read More… from What the Best Pest Control Companies Do Differently
5.99 trillion searches happen globally every year. 190,000 every single second. And somewhere in that ocean of search activity, a homeowner in your city is looking for exactly what you do right now. The question isn’t whether SEO matters for contractors. It’s whether you have the right tools to show up when it counts. The […]
Your next roofing, HVAC, or plumbing customer is on Facebook right now. Scrolling through their feed. Half-distracted. Not even thinking about their leaking roof or broken AC yet. But something will grab their attention. Will it be your ad? Or your competitor’s? Most contractors either avoid Facebook Ads entirely or dump money into them with […]
Read More… from How to Advertise on Facebook + Strategies [Complete Guide]
You worked hard to get there. Your roofing company is ranking #1 on Google. Everyone’s excited. Then you check your leads and nothing really changed. That’s happening to contractors all over the country right now. And it’s not bad luck. It’s a fundamental shift in how Google search works. The results page your customers see […]
Read More… from Why Ranking #1 on Google May Not Matter Anymore
It’s January 2nd. You just got back from a contractor conference. Pages of notes. A new CRM you’re definitely going to implement. A morning routine you’re absolutely going to stick to. You tell your team things are changing this year. And you mean it. By February 15th you’re back to putting out fires, skipping the […]
Read More… from Why Consistency Beats Motivation for Contractors in 2026
Facebook usually looks attractive to HVAC owners for one reason first: the numbers look cheaper. Lower click costs. Lower lead costs. More volume on paper. Then the calls start getting strange, someone outside your service area, someone asking a question with no urgency, someone who clicked but is nowhere near booking, and suddenly cheap does […]
