Contractor-Focused Agency vs. Non-Niched Agency (+ Hiring Marketing Manager)

Roofing Marketing Manager

As a roofing company or contractor, you need leads to keep your business going—but you don’t want just any leads. You want high-quality prospects that are cost-effective and make sense. A contractor-focused agency knows the roofing industry and is more adept at sending the right customers your way. A non-niched agency may be good at […]

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How to Make Your Roofing Company More Profitable

Roofing Profitability - Roofing Profit, roofing illustration, roofer on roof with sun

While running a roofing company isn’t easy, building a successful roofing brand that makes a serious bank is much more difficult. Fortunately, there are some things that you can do to increase your chances of success in this highly competitive industry. Here are some effective tips on how to make your roofing company more profitable.  […]

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Best Drones for Roofers | 2025 Roofing Contractor Drone Reviews

Roof Inspection Drones - Mavic Best roofing drones

Jeffrey Marcus of Drones for Contractors, generously shared this data recently in a Roofing Facebook group – and I was blown away with the dominance that Mavic has as far as drone ownership amongst roofers + contractors – check it out: Let’s go through the pro’s and con’s of each of these top 3 drone’s so you […]

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Is Pay Per Click Worth it for Roofing Companies?

ppc for roofers

Are you a talented roofer in need of hassle-free roofing leads? PPC is the solution you need. When Set-up and manage right, you can expect high-quality and quantity leads. All of your competitors are using this method of marketing, which lets you see their data. It also gives you the ability to customize your campaigns, […]

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Roofing Company Vs. Marketing Agency – CEO Swap For 1 Day

CEO Swap: Marketing Agency vs. Roofing Company

Josh Swisher of Northface Construction and I swapped roles for a day. What challenges did he have running a marketing company? What challenges did I have running a roofing company? Watch the video to find out. This was actually an amazing experience, and I can’t wait to do something like this again in the future. […]

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How To Sell More Roofs + Create Better Processes (Expert Roundup)

Expert Roundup: Proven Strategies and Process Improvements from Top Roofing Industry Leaders on Boosting Sales

I recently had the pleasure of hanging out for a full day, following around a roofing salesperson. I was intrigued and asked all kinds of questions, the result is this video: Roofing Sales Tips & Strategies from Experts: It’s really got me thinking – what are the reproducible processes that any roofing company owner can […]

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Roofing Leadership: How to Lead Better [Expert Roundup]

Roofing Leadership Tips

Roll up your sleeves and get your hands dirty. Apply the golden rule, and have one-on-one time. From basic reminders to profound roofing leadership mindset shifts – this guide might forever change the way you look at those on your team. Roofing Leadership Roundup Read the whole thing, write a few notes, and it may help […]

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How To Attract + Retain Talent (From Top Roofing Leaders)

Collage of eight smiling individuals—four men on top, four below. Center text: "Attract & Retain Talent: Insights from Top Roofing Leaders.

Recruiting and Retaining in Roofing: We want everybody to make 200 K a year with all the stress and 24 7 hustle, not many people. what’s your one best tip to help roofing companies attract and retain the best talent. I think in the roofing industry, we’re actually, we’ve been talking a lot on the […]

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Roofing SEO: You, Agency or Internal Hire?

Roofing SEO: You, Agency, or Internal Hire

You need 3 basic things if you want to rank CURRENTLY in Google (Especially for competitive keywords.) A Rhythm for putting out content on your website. A Network of sites, or a system for getting more links from other sites back to yours. Good website ‘hygiene’, continually improving the site technically so its well-ordered. We […]

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Tips for Brand New Roofing Salespeople to Close More Deals

Roofing Sales Compensation Comp Plans - Sales Strategies

Roof sales are a gold rush! The owner of this roofing company is promising the world! Unfortunately – if you’re 3 months into a roofing sales job, you’ll realize – it’s not going to be that easy. You have to actually hone your craft on a regular basis No one is going to give you all […]

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