Navigating the social media landscape can be really tough, especially for contractors focused on their trade.
We generally suggest to do social media in-house, but we know in some cases that just might not be feasible.
- Thankfully, several specialized agencies are equipped to handle the unique challenges of contractor marketing.
- Here’s a look at some of the best organic social media marketing agencies for contractors.
- Our top 3 picks are The Contractor Social Media Guru, Kee Hart Media, and Constant Social.
1. The Contractor Social Media Guru (Reg Rheeder)
Website: The Contractor Social Media Guru
Our Take: High energy, experimental, scrappy, company with a lot of upside.
Overview: The Contractor Social Media Guru specializes in creating tailored social media strategies for contractors. With over five years of experience, they offer a comprehensive range of services designed to boost online visibility and generate leads.
Services:
- Social Media Management (Facebook, Instagram, LinkedIn, TikTok)
- Content Creation
- Google Ads
- Local SEO
- Brand Strategy
- AI and Automation Processes
Pricing:
- Basic Package: $350 – $400/month
- 3 branded posts weekly on four platforms
- 2 edited videos weekly (posted to TikTok, Instagram, and Facebook)
- Unique strategies for each platform
Their approach includes providing content ideas, pointers, and scripts to ensure engaging and effective posts
2. Kee Hart Marketing (Jen McKee)
Website: Kee Hart Marketing
Our Take: Built out, premium, high-touch, modern social media with an emphasis on the trades!
Overview: Kee Hart Marketing focuses on both organic and paid social media marketing, specializing in platforms like Facebook, Instagram, and TikTok. Their services are geared towards maximizing engagement and lead generation.
Services:
- Organic Social Media Management
- Paid Advertising
- Lead Generation
Pricing:
- Starting Package: $1800/month
- Organic Instagram & Facebook content (2-3x/week)
- Reposted on LinkedIn
- IG stories created 3x/week
- Engagement 3x/week
- Video strategy and analytics for TikTok & Reels 2x/week
- Reposted on YouTube Shorts
- Monthly strategy & analytics
3. Constant Social
Website: Constant Social
Our take: Newer company, regimented, easy-to-use – mix of VA’s and A.I.
Overview: Constant Social provides tiered packages to suit various needs and budgets. They offer static posts, reels, and engagement strategies to help businesses grow their social media presence.
Pricing:
- Bronze: $375/month
- Static posts only
- Silver: $750/month
- Static posts and reels
- Gold: $1250/month
- Daily posts, short films/reels, and daily engagement
- Enhance Engagement: Additional $500/month with any plan
Their packages are designed to cater to different levels of social media activity, from basic awareness to comprehensive management.
Comparison to Broader Social Media Marketing Agencies
Broad Social Media Marketing Agencies
General social media marketing agencies serve a wide range of industries and offer extensive services, from content creation and management to advanced analytics and paid advertising campaigns. Some of the top broader social media marketing agencies include Ignite Social Media, LYFE Marketing, and SociallyIn.
Key Features of Broad Agencies:
- Diverse Clientele: Serve multiple industries, offering a broad range of strategies.
- Comprehensive Services: Provide full-service marketing, including SEO, PPC, content marketing, and web development.
- Advanced Analytics: Offer detailed analytics and reporting to track campaign performance.
- Scalable Solutions: Cater to businesses of all sizes, from small startups to large enterprises.
Pricing and Service Comparison
Broad Agencies Pricing:
- Ignite Social Media: Custom pricing based on specific client needs, generally starting at $4,000/month for comprehensive services.
- LYFE Marketing: Social media management packages starting at $750/month, with additional charges for ads and content creation.
- SociallyIn: Offers custom packages, with basic management starting around $1,000/month.
Contractor-Focused Agencies:
- More Affordable: Generally, offer more budget-friendly options tailored to contractor needs.
- Industry Expertise: Deep understanding of the contracting industry, ensuring more relevant and effective strategies.
- Tailored Services: Customized plans focusing on key platforms used by contractors, such as Facebook, Instagram, and TikTok.
How to Choose a Contractor-Focused Organic Social Media Marketing Company
Selecting the right social media marketing agency for your contracting business involves several key considerations:
-
Industry Expertise:
- Ensure the agency understands the contracting industry and the specific challenges it faces. An agency with industry expertise will be better equipped to create relevant and effective content.
-
Customization:
- Look for an agency willing to customize its services to meet your specific needs. Tailored strategies will align better with your business goals and target audience.
-
Content Collaboration:
- Be prepared to collaborate with the agency by providing images, videos, and other assets. Your input will ensure the content is authentic and resonates with your audience.
-
Reputation and Reviews:
- Check the agency’s reputation and read reviews from other contractors. Positive testimonials and case studies can provide insight into the agency’s performance and reliability.
-
Scalability:
- Consider whether the agency can scale its services as your business grows. A scalable solution will support your expanding needs without requiring a switch to a new provider.
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Clear Communication:
- Ensure the agency maintains clear and regular communication. Transparent reporting and updates will keep you informed about your social media performance and return on investment.
Choose a Niched Organic Social Marketing Agency!
These agencies offer a range of services and pricing options tailored to contractors, making it easier for businesses in the industry to enhance their social media presence and generate leads. Whether you need comprehensive social media management or focused content creation, these agencies have the expertise to help you succeed.
For more detailed information, you can visit their respective websites and explore their offerings in depth.
