It’s undeniable that in the digital age, most businesses have shifted their focus to online marketing. But for certain industries, such as roofing, traditional marketing methods still carry considerable weight. A standout strategy in the roofing business is the use of door hangers for canvassing. This low-tech, high-impact marketing tool can drive impressive results when used effectively. Here’s why door hangers are so effective and three tips to make the most out of this old school marketing method.
Why Use Door Hangers for Roofing Canvassing?
-
High Visibility: Door hangers are hard to ignore. Unlike emails that can be deleted without a second thought or online ads that can be skipped or blocked, door hangers must be physically removed from the doorknob. This guarantees a moment of interaction, making the homeowner aware of your services.
-
Targeted Marketing: Door hangers allow you to target specific neighborhoods where you know your services are most needed. This ensures that your marketing materials are reaching the most relevant audience, maximizing your return on investment.
-
Cost-Effective: Compared to other forms of advertising, door hangers are relatively inexpensive. They offer an affordable way to reach a large audience, making them an excellent choice for small businesses or those just starting out.
Three Tips to Make Your Door Hangers More Effective
-
Eye-Catching Design: The first thing a homeowner will notice is the design of your door hanger. It needs to be visually appealing and professional to make a positive first impression. Use colors that stand out but still align with your brand. The use of high-quality images, clear typography, and an organized layout can also make your door hanger more effective. Remember, less is often more when it comes to design, so avoid clutter and ensure your message is clear and to the point.
-
Compelling Copy: Your door hanger should clearly communicate what your roofing business offers and what sets you apart from your competition. Use compelling, concise language that speaks to the needs and pain points of your potential customers. Including a strong call-to-action (CTA) is vital – this can be an invitation to visit your website, a special offer, or a prompt to schedule a free consultation.
-
Track Your Results: Like any marketing effort, it’s crucial to track the success of your door hanger campaign. This can be done by including a specific phone number or website URL on the hanger or by asking customers how they heard about your business. By tracking which neighborhoods generate the most leads, you can refine your strategy and better target your future marketing efforts.
In conclusion, despite the rise of digital marketing, door hangers remain an effective, targeted, and cost-effective tool for roofing canvassing. With a compelling design, clear and enticing copy, and diligent tracking of results, door hangers can drive considerable results for your roofing business. Try integrating them into your marketing strategy and experience the power of this simple, yet impactful marketing tool.
Dope Door Hangers Do it Better
Looking for a fast and effective way to promote your business locally? Consider using door hangers. This innovative marketing tool gets printed and shipped within 48 hours, helping you to stay ahead of the competition. Ideal for attracting homeowners and neighbors in any community, door hangers are hard to ignore and tend to stand out on any door.
DOPE Door Hangers offers high-quality, professionally-designed, and durable options. Whether you prefer to use your current design or want a fresh look, their design team is ready to assist. With a robust 14pt cardstock and matte finish for easy writing, these door hangers are built to last. Plus, with 100LB gloss cover and no UV coating, the print quality remains top-notch.
The 4.25″ x 11″ hangers come equipped with a slit and hole for easy hanging. Enjoy full-color, two-sided printing, and choose from hundreds of professional designs. So whether you’re revamping your existing door hanger or starting from scratch, DOPE’s design team can guide you through the process. Choose door hangers to make a lasting impression in your local community.
Common Roofing Door-Hanger Mistakes
While door hangers are a great tool for roofing canvassing, it’s essential to avoid common mistakes that could reduce their effectiveness. Here are three common errors and how to avoid them:
-
Poor Design and Copy: A door hanger that is poorly designed or has lackluster copy can deter potential customers. To avoid this, ensure your door hangers are professionally designed and visually appealing. They should clearly communicate your value proposition, what services you offer, and what differentiates you from competitors. The copy should be concise, engaging, and have a strong call to action.
-
Not Tracking Results: Another common mistake is failing to track the effectiveness of your door hanger campaign. Without this data, it’s hard to know what’s working and where improvements can be made. Always include a way to track responses, such as a unique phone number, QR code, or specific website URL. This will help you measure the success of the campaign and refine your strategy as needed.
-
Lack of Targeting: Dropping door hangers indiscriminately can lead to wasted resources. It’s essential to identify and target neighborhoods that are most likely to need your roofing services. Research the area, understand the demographics, and consider the age and condition of the homes. This will help you to focus your efforts where they’re most likely to generate leads and conversions.
Avoiding these mistakes can help you maximize the effectiveness of your door hanger campaign and ensure your roofing business gets the attention it deserves.
3 Crucial Ways to Combine Door-Hangers and Digital Marketing
Combining digital marketing with traditional methods like door hangers can create a powerful synergy that maximizes your reach and boosts your conversion rates. Here’s how you can pair the two effectively:
Use QR Codes on Door Hangers: By adding a QR code to your door hanger, you can seamlessly link your offline marketing to your online presence. When a potential customer scans the QR code with their smartphone, they can be directed to your website or a specific landing page. This could provide more detailed information about your services, showcase customer testimonials, or offer an easy way to request a quote.
Offer Online Quotes: Make the customer journey as straightforward as possible. Using a tool like RoofQuotePro by Roofle, (example on Delaurier Roofing site we built) you can offer a simple and free price quote online. Potential customers who scan the QR code on your door hanger can instantly access this tool, making it easier for them to take the next step in the process.
Track Your Leads: One of the most significant advantages of digital marketing is the ability to track and measure results. With Dope Marketing’s new ‘Hot Leads’ feature, you can know exactly which address scanned your QR code. This cutting-edge feature allows you to see which neighborhoods are generating the most interest, helping you to refine your marketing strategy.
Combining door hangers and digital marketing provides an integrated strategy that plays to the strengths of both. The physical presence of a door hanger draws attention and creates a tangible connection, while digital components like QR codes and online quotes simplify the process for potential customers and provide valuable data for you.
Take your roofing canvassing to the next level. Add QR codes to your door hangers and direct potential customers to RoofQuotePro by Roofle for a free and simple price quote. Explore the ‘Hot Leads’ feature from Dope Marketing to track your leads effectively. This is the cutting-edge strategy your business needs. Don’t wait – check out these innovative features and see the difference they can make in your marketing efforts today!
