Author: Tim Brown

Website: https://hookagency.com
About Tim Brown: <a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

Standard vs Custom Websites: Find the Right Option Now

Posted on January 22, 2026 (May 19, 2026)

Standard vs Custom Websites. Let’s learn the pros and cons of each option. […]

What Is Answer Engine Optimization for Home Services and Why It Matters

Posted on January 21, 2026 (June 6, 2026)

Search didn’t disappear. The click did. Homeowners are still searching. They’re just getting answers faster and asking fewer follow-up questions. By late 2025, Google’s AI Overviews were showing up in 15 to 25% of searches, and 69% of searches ended without a click. That’s not a collapse. It’s a filter. Instead of ranking ten options […]

Google Ads vs Local Service Ads for Home Services: Which Should You Use?

Posted on January 18, 2026 (June 6, 2026)

Paid ads shouldn’t feel random. But for most home service businesses, they do. One month the phone rings. Next month it doesn’t. Same spend. Different outcome. If you’ve tried paid ads, you’ve probably dealt with bad leads, rising costs, or money that disappears without real jobs to show for it. That frustration usually comes from […]

How to Build Home Service Websites That Convert (Not Just Look Good)

Posted on January 17, 2026 (June 6, 2026)

Your website is not broken. It is just doing the wrong job. Most contractor sites look fine. Some look great. Clean layouts. Nice photos. Modern fonts. Then the phone does nothing. That disconnect is the problem. Owners tell us the same things over and over. “We get traffic, but no leads.” “People visit and disappear.” […]

The Complete Guide to Local SEO for Home Service Businesses (2026 Edition)

Posted on January 16, 2026 (June 6, 2026)

At 8:14 p.m., a homeowner’s heat goes out. They do not read blogs. They do not compare ten companies. They tap the map, skim three reviews, and call. That is how jobs are won in 2026. AI answers did not replace local search. They filtered it. Google now decides, faster than ever, which contractors feel […]

Biggest SEO Trends for 2026 for Modern Contractors

Posted on January 14, 2026 (January 30, 2026)

Are you keeping an eye on the latest SEO trends? The world of SEO is changing for home service contractors. […]

The 20 Best Plumbing Companies Raising the Bar in 2026

Posted on January 12, 2026 (January 24, 2026)

Not all plumbing companies make the cut anymore. In 2026, homeowners expect more than someone who can “fix the problem.” They want fast response times, upfront pricing, clean workmanship, and clear communication from the first call to the final invoice. The gap between average contractors and the best plumbing companies has never been wider. The […]

Best Google Fonts for Headings in 2026 (And What to Pair Them With)

Posted on January 11, 2026 (January 8, 2026)

The best Google Fonts for headings are not always the same fonts you should use for body copy. Headlines need contrast. Authority. Personality. Body text needs clarity and endurance. When those two roles blur, design suffers, no matter how good the content is. Google Fonts makes it easy to choose from hundreds of free typefaces, […]

Nike Font, Bud Light Font & 10 Modern Fonts for Logo Design (2026)

Posted on January 11, 2026 (January 8, 2026)

Fonts in logo design are more than aesthetics – they’re communication. The right typeface conveys professionalism, personality, and trust at a glance. In this updated 2026 guide, we explore iconic fonts, modern logo trends, and practical advice for creating wordmarks that stand out. Whether you want a classic feel like Nike, or something bold and […]