Author: Tim Brown

Profile picture of Tim Brown
Website
https://hookagency.com
About Tim Brown
<a href="https://hookagency.com/tim/">Tim Brown</a> is the founder of <a href="https://hookagency.com">Hook Agency</a> (a 55+ person marketing agency driving leads for home service contractors) and author of <a href="https://hookagency.com/hometownhero/">‘How to Become a Hometown Hero'</a> a best-seller, a speaker at AHR, keynote at Roofcon, and is a respected thought-leader in Home Services Marketing.

Posts by Tim Brown

Social Media for Home Service Businesses: How to Build Trust, Authority, and Demand

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Social media feels like work with no payoff. You post. Nothing happens. A few likes. No calls. So it’s easy to assume it doesn’t work. The truth is, most contractors aren’t failing at social. They’re expecting it to do the wrong job. Nearly 80% of home service businesses use platforms like Facebook, Instagram, and Nextdoor […]

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What Is Answer Engine Optimization for Home Services and Why It Matters

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Search didn’t disappear. The click did. Homeowners are still searching. They’re just getting answers faster and asking fewer follow-up questions. By late 2025, Google’s AI Overviews were showing up in 15 to 25% of searches, and 69% of searches ended without a click. That’s not a collapse. It’s a filter. Instead of ranking ten options […]

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Posted in AI

Google Ads vs Local Service Ads for Home Services: Which Should You Use?

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Paid ads shouldn’t feel random. But for most home service businesses, they do. One month the phone rings. Next month it doesn’t. Same spend. Different outcome. If you’ve tried paid ads, you’ve probably dealt with bad leads, rising costs, or money that disappears without real jobs to show for it. That frustration usually comes from […]

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Posted in PPC

How to Build Home Service Websites That Convert (Not Just Look Good)

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Your website is not broken. It is just doing the wrong job. Most contractor sites look fine. Some look great. Clean layouts. Nice photos. Modern fonts. Then the phone does nothing. That disconnect is the problem. Owners tell us the same things over and over. “We get traffic, but no leads.” “People visit and disappear.” […]

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The Complete Guide to Local SEO for Home Service Businesses (2026 Edition)

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At 8:14 p.m., a homeowner’s heat goes out. They do not read blogs. They do not compare ten companies. They tap the map, skim three reviews, and call. That is how jobs are won in 2026. AI answers did not replace local search. They filtered it. Google now decides, faster than ever, which contractors feel […]

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My Facebook Page Disappeared: Reasons, Fixes, and More [2026 Guide]

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Nothing hits harder than logging into Facebook and realizing your business page has vanished. If your Facebook page disappeared, panic is natural, but recovery is possible. In this guide, we’ll break down why pages vanish, step-by-step recovery tips, and how to prevent it from happening again. Think of this as your roadmap to reclaiming your […]

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The 20 Best Plumbing Companies Raising the Bar in 2026

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Not all plumbing companies make the cut anymore. In 2026, homeowners expect more than someone who can “fix the problem.” They want fast response times, upfront pricing, clean workmanship, and clear communication from the first call to the final invoice. The gap between average contractors and the best plumbing companies has never been wider. The […]

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Best Google Fonts for Headings in 2026 (And What to Pair Them With)

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The best Google Fonts for headings are not always the same fonts you should use for body copy. Headlines need contrast. Authority. Personality. Body text needs clarity and endurance. When those two roles blur, design suffers, no matter how good the content is. Google Fonts makes it easy to choose from hundreds of free typefaces, […]

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