In web design – Color, contrast, graphics, photos and layout are aesthetic elements that enhance process of communicating particular information. These elements manifest themselves visually on your website in different ways depending on how you want potential customers on the website to feel or react to those visual elements. Some ideas you might want people to come away with include “trust this organization or company,” “buy this set of products,” “consume this information by reading,” “find out about this area or event,” etc. It’s important to measure aesthetic elements with the goals you want to achieve on your site to effectively communicate with your ideal customer and get information to website visitors efficiently.
Best practices for aesthetic website design
- Create visual clues based on groupings; related items or links are grouped together while unrelated items are separated.
- Use headings and subheadings to allow visual scanning of content.
- Use headings, subheadings, font sizes, bold fonts and italic fonts in proportion to the importance of the item.
- Align elements on a page so that they are all visually connected; size all elements on the page to create balance and unity; nothing should look out of place unless you have a specific reason for the effect.
- Choose a font style that supports the site atmosphere and stick to it; limit styles to 2 at the most.
- Use images and photos for visual appeal and to communicate ideas.
- Use one set of design elements across your website.