RoofCon Review: How To Get More Out of Roofing Events

Roofcon Backstage

Besides creating memories with friends – why go to roofing conferences? We saw teams recording multiple sessions at once, eager to bring the information back to their company. The high energy keynotes, panels, and breakouts were just the start – real conversations with roofing owners after the show was done each night, and conversations at […]

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Make Direct Mail Simple with Dope Marketing

direct mail for roofing, make direct mail simple

In the competitive world of roofing and home services, a well-rounded marketing strategy is key to staying ahead. Dope Marketing has carved a niche in this sector by revolutionizing direct mail, a traditional marketing tool, with modern, data-driven techniques. This article delves into the innovative approaches and practical tips shared by Dave Carroll of Dope […]

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Profit-Boosting Tips for HVAC Business Owners

HVAC Business Management Tips

Looking to take your HVAC business to the next level? Want to maximize profits and streamline operations? As a business owner, effective HVAC business management is key to success. From implementing efficient field service management software to effectively managing your contact information, we’ve got you covered. Discover how to streamline workflows, improve customer service, and […]

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Top 10 Home Services Marketing Agencies for 2025

Best Marketing Companies for Home Services Providers

Ready to stop messing around with low-end home services marketing agencies that promise the world and whiff out the first couple of months without any results? Finding the right agency can make all the difference. These companies specialize in helping businesses in the home sector grow their online presence, generate leads, and increase their customer […]

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Cost of Angi Leads: Real Reviews from Contractors 2025

Angi Leads Calling, cost of angi leads

Hook Agency’s founder Tim Brown recently sat down with Roofing Insights powerhouse Dmitry Lipinskiy to discuss the real cost of Angi Leads. Angi Leads, formally known as HomeAdvisor Pro, has been a resource for thousands of contractors across the country. But is signing your contracting business up for Angi Leads worth the price? Let’s take […]

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5 Better Sales Follow Up Ideas + Strategies

Sales Followup Ideas and templates

Following up is very frustrating sometimes. You have to avoid the temptation to say “Do you have any questions on that proposal” or… That being said, I asked my smart friends on Facebook and Linkedin what the best ways to follow up were and I got some absolutely GOLD NUGGETS, that I’m going to share […]

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Roofing Sales Training Courses: 4 of the Best for 2025

Roofing Sales Courses

You probably came to this page because you fall into one of these three categories: If you can relate to one of these three situations, then we are here to help. This guide reviews four roofing sales training courses that can help you spot and tie down customers fast. Keep reading to learn more. TopRep […]

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Polishing Client–Sales Rep Interactions With Roofing Sales Roleplay

On Hook Agency's website, a confident figure in a suit stands with arms crossed and a flowing red cape, set against a sunlit cityscape. This image embodies the strength and ambition required to master client interactions for successful sales roleplay.

If you’re one that guns for 100% team excellence, training your sales reps would be top priority. No one wants to botch-up a sweet deal due to sales rep inexperience or ineptitude!! This is where roofing sales roleplay comes in. You can improve your sales’ team competence by teaching them different “homeowner-centric” approaches to roofing […]

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Dan Walrack’s Secret to $18.3M Roofing Sales Success

Experience the success of Dan Walrack's roofing sales through an aerial view of a suburban neighborhood.

Throwing some deals may be permissible if you’re just starting out as a roofing business owner, but if you’d hit it big, then you can’t avoid learning proven secrets to roofing sales success. Whether you’ve been doing okay or not, you can do better! This article will help to reconstruct your mind and equip you […]

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Let’s Dispel Some Common Myths About Salespeople

A person in a dark suit confidently extends their right hand for a handshake against a shadowy backdrop, breaking stereotypes about salespeople with an authentic gesture of welcome or agreement.

It’s often said that “80% of sales are made by 20% of salespeople.” Many times, “The winner sells to the prospects, and the loser gives up“. You can imagine the work that 20% of sales guys put in. Fascinating right? Nonetheless, as a successful salesperson, you cannot help the fact that people believe things about […]

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