Five Roofing Sales Mistakes That Destroy Profitability

On Hook Agency's website, a scene unfolds: A woman whispers insights about roofing sales to a man in a plaid shirt, standing at the turquoise kitchen counter. Nearby, an individual in a brown jacket reviews a document, highlighting potential errors. The surroundings are neatly organized with books and spice jars lining the counter.

Only a handful of roofing businesses have mastered the art of managing consistent profitable sales in the industry. The determining factor of success, we’ve observed, is to have that astute skill of avoiding common roofing sales mistakes many companies make today. After careful deliberation, we highlighted five of these mistakes. If profits sound appealing to […]

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9 Funny Sales Follow-up Memes + Gifs When You’re Ghosted

Following up the same old ways? “Just circling back about that proposal” “Do you have any questions on our quote?” “Hey sorry to be a bother, but I was wondering if you’d like to move forward with working with us?” Half the time – most sales people wouldn’t even say that final one because… We’re […]

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Top Beginner Roofing Sales Rep Mistakes

roofing sales rep mistakes door knocking

The roofing industry is full of promises and promise-makers. Everyone is assured of the same grand vision — six figures, no experience needed, flexible schedules, being your own boss, etc. However, while most companies don’t provide the needed training to achieve these nice things, others wing it, train their salespeople with no proven system and […]

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Roofing Sales Leaders: How to Find and Build Them

salesperson door knocking

The renowned leadership expert John C. Maxwell rightly said, “Everything rises and falls on leadership.” As a business owner, what do you do when you don’t necessarily have the vibrant, outgoing personality needed to lead and coach your sales team?  Ryan Groth of Sales Transformation Group explains how to transform your sales leaders and team […]

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Three Types of Sales Support Roofing Companies Can Implement

homeowner shaking hand with roofing sales support team member

Ever thought of sales support as key in roofing sales? Not really, right? But it would surprise you that decluttering your salespeople’s schedules with a support system makes them more focused on their primary tasks.  And as you know, by making them more productive, you’re ultimately going to increase sales – a win-win situation for […]

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Top Objections in Roofing Sales and How to Handle Them

roofing sales objections arise while couple looks at estimate

Let’s face it, objections are naturally a part of the sales process; they’re hard to avoid. To be prepared, you can come up with some lines to have in response for each objection you receive from a homeowner. However, if you don’t understand as a salesperson what an objection is, where they come from, and […]

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How To Use Video to Recruit Roofing Salespeople

camera filming two sales reps creating a video to recruit more reps

Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just by sharing what working with your company feels like. There are hundreds of roofing companies out there, you know. So what makes yours different, since we’re all selling the same products and are often using […]

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Stack & Starve in Roofing Sales: What Does it Mean?

Stack and Starve Method - shingles

I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a meme about it! What Does Stack & Starve Mean in Roofing Sales? There are exceptions to every stereotype. If you are one, hats off to you! Not all, but far too many, practice or accidentally […]

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Know, Like, and Trust: A Simple, Powerful Concept for Sales

Know Like and Trust in Roofing Sales

Business owners in the roofing industry need to understand the concept of know, like, and trust if they want to succeed. People won’t do business with you unless they know who you are, like what you stand for, and trust that you will do what you say. It’s as simple as that. And it holds […]

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The 3 Most Common Roofing Sales Compensation Plans

Roofing Sales Compensation Comp Plans - Sales Strategies

Roofing Sales is a gold rush, right? Well – for the best sales people, it certainly can be. But it’s important that owners and salespeople alike come up with a roofing sales compensation plan that ensures these three things: That the work be done in a quality manner that earns 5-star reviews and word-of-mouth referrals. […]

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