How to Make $100k in Roofing Sales: Tips for Success in 2024

100k in roofing sales

If you want to break into the lucrative roofing sales industry and make six figures, then this blog post is for you. Learn all about key skills, helpful strategies, and various technologies that can help boost your success in roofing sales so that you are able to reach the milestone of 100K. Utilize these methods […]

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Cheaper Estimate Sales Responses: Overcome Price Objections

Too High Roofing Quote/Estimate - Cheaper Bid Objection Handling in Sales - Homeowner frustrated with expensive estimate looks up at high bid

Roofing, my friends, can be a pretty hefty investment when it comes to sprucing up your humble abode. And you know what that means? Yep, it’s the price objections parade! Homeowners everywhere are playing the “Who’s got the best deal?” game, waving around those pesky cheaper estimates like shiny trophies. But fear not, fellow roofers […]

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Breaking Bad: How to Stop Angi/HomeAdvisor Sales Calls

How to Stop Angi Leads Home Advsior calls image: Walter White from breaking bad mad at phonecall

If you’re a roofing company owner or a home service business leader, you’re likely all too familiar with the relentless sales calls from Angi (formerly Angie’s List) and HomeAdvisor. These platforms may promise to bring in valuable leads, but at what cost? Are low-quality shared leads as addicting as Walter White’s sweet sweet blue stuff? […]

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Five Roofing Sales Mistakes That Destroy Profitability

On Hook Agency's website, a scene unfolds: A woman whispers insights about roofing sales to a man in a plaid shirt, standing at the turquoise kitchen counter. Nearby, an individual in a brown jacket reviews a document, highlighting potential errors. The surroundings are neatly organized with books and spice jars lining the counter.

Only a handful of roofing businesses have mastered the art of managing consistent profitable sales in the industry. The determining factor of success, we’ve observed, is to have that astute skill of avoiding common roofing sales mistakes many companies make today. After careful deliberation, we highlighted five of these mistakes. If profits sound appealing to […]

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Top Beginner Roofing Sales Rep Mistakes

roofing sales rep mistakes door knocking

The roofing industry is full of promises and promise-makers. Everyone is assured of the same grand vision — six figures, no experience needed, flexible schedules, being your own boss, etc. However, while most companies don’t provide the needed training to achieve these nice things, others wing it, train their salespeople with no proven system and […]

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Roofing Sales Leaders: How to Find and Build Them

salesperson door knocking

The renowned leadership expert John C. Maxwell rightly said, “Everything rises and falls on leadership.” As a business owner, what do you do when you don’t necessarily have the vibrant, outgoing personality needed to lead and coach your sales team?  Ryan Groth of Sales Transformation Group explains how to transform your sales leaders and team […]

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Three Types of Sales Support Roofing Companies Can Implement

homeowner shaking hand with roofing sales support team member

Ever thought of sales support as key in roofing sales? Not really, right? But it would surprise you that decluttering your salespeople’s schedules with a support system makes them more focused on their primary tasks.  And as you know, by making them more productive, you’re ultimately going to increase sales – a win-win situation for […]

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Top Objections in Roofing Sales and How to Handle Them

roofing sales objections arise while couple looks at estimate

Let’s face it, objections are naturally a part of the sales process; they’re hard to avoid. To be prepared, you can come up with some lines to have in response for each objection you receive from a homeowner. However, if you don’t understand as a salesperson what an objection is, where they come from, and […]

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How To Use Video to Recruit Roofing Salespeople

camera filming two sales reps creating a video to recruit more reps

Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just by sharing what working with your company feels like. There are hundreds of roofing companies out there, you know. So what makes yours different, since we’re all selling the same products and are often using […]

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Stack & Starve in Roofing Sales: What Does it Mean?

Stack and Starve Method - shingles

I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a meme about it! What Does Stack & Starve Mean in Roofing Sales? There are exceptions to every stereotype. If you are one, hats off to you! Not all, but far too many, practice or accidentally […]

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