No matter how great your services might be, if you don’t know how to properly market your roofs, you aren’t going to make any profit. Knowing how to sell roofs to homeowners without coming on too strong can be a challenge, though—finding balance is the key.
Here are a few tips you can use to improve your company’s roof sales.
Show professionalism
Maintaining professionalism should be a top priority.
When you’re meeting a homeowner, make sure you neatly present yourself. Dress professionally and try to keep things organized. More importantly, treat potential customers with the utmost respect.
Keep your company’s website professional and up to date. If you don’t already have one, you’ll want to make one, or at least create a social media page. Chances are, this will be a homeowner’s first impression of your roofing business, so you’ll want to make a positive first impression.
Be straightforward
Nobody likes it when a salesperson rambles endlessly.
Try to practice your sales pitches beforehand and avoid bringing up irrelevant information. Avoid talking in circles and get straight to the point—no need for flowery prose.
You should be honest with your sales pitches. If a potential customer asks you a question about your service, don’t try to talk around it. Regardless of whether they’ll like the answer, it’s in everyone’s best interest to be honest.
Even if the homeowner decides to take their business elsewhere, your honesty will reflect positively on your end.
Be high-tech and modern
Technology is always changing, and the roofing industry is no exception.
There’s no shame in sticking to what you know—some homeowners might even prefer to keep things traditional—but it’s in your best interest to make sure that your business stays up-to-date. Using high-tech options shows that you’re in touch with the modern world and are open to trying new solutions.
Here are a few features that apps can provide for your business:
- Capturing images
- Creating price estimates
- Taking measurements
- Visualize customization options
- And more!
By implementing high-tech apps, you’ll also make your job much easier.
SEO services
When people are looking for a service, their first instinct is usually to open up a search engine. By utilizing popular keywords and hyperlinks, SEO services can help ensure that your company’s website shows up in those search engine results.
These services may cost some money, but they will help your roofing company bring in more profit in the long run.
Offer something free
It’s no secret that people love free things. You don’t have to empty your bank to provide some free opportunities to potential customers, either.
Here are a few popular freebies that roofing companies frequently offer:
- Quotes
- Consultations
- Inspections
- Informational flyers and booklets
By providing free options, you can help assure homeowners that your business will provide an excellent service and that you have their best interests in mind.
Make sure there are options
Before they contact a roofing company, most homeowners have a specific image of their home in mind. Whether it’s regarding shingle types or payment plans, your company should provide plenty of options to choose from.
If another company is offering something that yours doesn’t, chances are, homeowners are going to opt for that one. This is why it’s important to broaden your services as much as possible.
Use a referral program
The words of people outside your business can make a world of difference. When an unaffiliated party recommends your roofing company, homeowners are more likely to take it seriously.
Consider implementing a referral program. By encouraging satisfied customers to spread the word, your roofing company will quickly gain a positive reputation.
This is another reason why professionalism is key—if other people have bad experiences with your company, they’ll make sure others know about it. You’ll want to ensure that what people are saying about your business is overwhelmingly positive.
Conclusion
Even with these tips in mind, you will likely face rejection every now and then. Try not to let it discourage you—even the best company can’t please everyone, no matter how good their business skills or product may be.
When you utilize these tips, though, you can learn how to sell roofs more successfully and help improve your business overall.
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