Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are. So I asked high-performing roofers who their most common buyer type was. Here’s what we discovered: Of course – their ideal customer / most common buying persona – doesn’t need to be yours! Know who *your* ideal […]
Read More… from What Persona Are Roofing Companies Targeting?
Construction companies are finding canceling their service with Home Advisor is difficult – and when savvy business owners have reviewed them with a video about it – home advisor offered them a refund, essentially a bribe of over $1,000 to take it down. So you be the judge – is Home Advisor Pro a scam? Check out […]
Read More… from 12 Hilarious Home Advisor Reviews – HomeAdvisor Pro Leads a Scam?
Tim Brown of Hook Agency sat down with Chad Diller of Landscape Leadership to discuss why so many business referral programs fail and what can be done to improve them. Before we dive into the reasons referral programs are often unsuccessful, it’s important to touch on why referral programs are important in the first place. […]
Read More… from Why Most Referral Programs Fail & How to Fix It
The good ole days of “word of mouth” marketing for electrician companies are in the past. That’s not to say you can’t still get business from person to person referrals, but in order to compete in the saturated electrician industry, you’ll need to bolster up your online presence. A lot goes into being effective in […]
Read More… from 6 Powerful Electrician Marketing Agencies to Consider
Internet marketing is a constantly changing field, so you need to be on top of all the new strategies and tactics that will help you: post videos on youtube, create an email list, use social media like Facebook. And don’t forget about SEO—search engine optimization! Most people think small businesses or individuals can’t do it, […]
We were trying to find some hilarious SEO memes and found out that it appears when it comes to marketing memes – people settle for memes that are like 10 years old. We curated all the best ones we could find but felt like there needed to be more. The result of the ensuing meme […]
What makes an effective website? Well – we’ll tell you what doesn’t work first: Making a website all about your company (and not about the customer) Most electrician websites don’t prioritize TRUST because we don’t realize people need to be SOLD on our website. Most electrician web design – is ugly. 75% of consumers admit […]
Read More… from Electrician Website Design Inspiration | 6 Beautiful Examples for 2024
Roofing is one of the most important aspects of a house. It protects the inside from water and other elements and provides insulation for homes in colder climates. Therefore, businesses specializing in roofing are vital, as they keep houses safe and consistent. In addition, they offer the ability to install new roofs on homes or […]
Read More… from Roofing Business Checklist for Running a Successful Company
Unless you’re the only flooring company in your area, chances are you’ve got a lot of competition. Some flooring businesses might get more sales than you even though they offer sub-par service. Frustrating, right? When you know you have the best flooring business in your area, you deserve to win leads and customers accordingly. But […]
Read More… from Flooring Marketing: How to Get More Flooring Leads From Marketing (2024)
You may or may not be surprised to discover that social media is an excellent tool for expanding the reach of your roofing business. Social media can be used for branding, marketing, customer service, and lead generation. Keep reading to learn six different solutions on how to get roofing jobs through social media. Branding Social […]
Read More… from How to Find Roofing Jobs Now With Social Media
