Video marketing is one of the most effective strategies for all industries, including roofing. The benefits are hard to miss and easy to desire. Video marketing for roofers: Improves your ranking on search engine results pages Promotes customer engagement Builds backlinks (from YouTube) to help SEO Converts website visitors into paying customers If you’ve never […]
Read More… from How To Film A Roofing Video For Marketing (Step By Step)
Does your remodeling business feel stuck in a world of low-end proposals and jobs? If you’re ready to make the switch to completing high-end projects, you’re in the right place. Whether it’s roofing, siding, or landscaping, it’s possible to graduate into high-end exterior remodeling jobs, but it takes: Specificity Consistency Adaptability Ryan Shantz of SumoQuote […]
Read More… from How to Get Higher End Exterior Remodeling Jobs
Roofing Sales is a gold rush, right? Well – for the best sales people, it certainly can be. But it’s important that owners and salespeople alike come up with a roofing sales compensation plan that ensures these three things: That the work be done in a quality manner that earns 5-star reviews and word-of-mouth referrals. […]
Read More… from The 3 Most Common Roofing Sales Compensation Plans
This might feel like a ‘soft’ topic… You might think this doesn’t effect your bottom line. Personally, as a business owner I workout regularly, and meditate personally – which help me be mentally sharper / generally more optimistic – so I was curious and started looking for anything else people do to help them be […]
Read More… from Positive Thinking in Roofing Leadership: Why & How to Do It
Paid Ad Campaigns have been proven to be an invaluable asset in overall marketing strategy, and the most important part is the landing page. Landing page design can make or break the success of the campaign. And there are five key elements that help make a PPC landing page successful: Make everything very keyword-focused The […]
Read More… from What Makes A Good PPC Landing Page? 5 Key Components and Examples
Not everyone is meant to be a marketing manager, and it takes a certain unique set of skills. Greg Cadwallader from Secured Roofing and Restoration in Florida talks about key efforts, what to look for, and what to do with your time if you are a marketing manager or assistant for a roofing company to […]
Read More… from What’s a Roofing Marketing Manager Do? What to Look For [Job Description]
Want to take your plumbing business to the next level? Maximizing your visibility to customers while providing top-of-the-line plumbing services can help you quickly grow your business. While print and physical advertising has worked to some degree in the past, the internet is the optimal way to reach customers and get the word out about your […]
Read More… from 15 Plumbing Advertising Ideas & Tips to Get Your Ad Campaign Started
Industry experts suggest 5% for your overall marketing budget if you’re a roofing company. That’s 5% of your overall revenue – is allocated for marketing. It does depend of course if you are trying to grow! If you’re not trying to grow – perhaps you don’t need to spend nearly as much on marketing. Trying […]
Read More… from The Ideal Roofing Marketing Plan for 2024 (+ Budget Percentages)
If you want more leads for your HVAC company, you should definitely be writing (or have someone writing) SEO content on your blog. It’s a great (and free) way to boost traffic to your website organically. SEO content will target the top keywords in your industry and help you climb the ranks of Google and […]
Read More… from 86 HVAC Blog Topics to Heat Up Your Content Strategy
Does marketing really change from year to year? You may think that what was big 5 years ago – must be still big today right? But first the TOP 5 Marketing Trends for 2024 According to Marketing Experts 1. Companies Will Push Further Into Short-form Video Like Tik-tok? Yeah – like Tik-tok. Like Instagram Reels. Like short […]
Read More… from 2024 Marketing Trends & Innovations | 5 Important Tactics
