Internet marketing is a constantly changing field, so you need to be on top of all the new strategies and tactics that will help you: post videos on youtube, create an email list, use social media like Facebook.
And don’t forget about SEO—search engine optimization! Most people think small businesses or individuals can’t do it, but that’s not true. There are many ways for roofers to jump into SEO without hiring someone else (though if you want to hire someone else, there are some good reasons why). But, first, you have to know what to do.
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Use Social Media
Roofing companies can get more customers by using Facebook and Twitter. It’s straightforward and works for most small businesses, including roofing companies. These days, people use their phones to search for companies all the time.
And since they spend a lot of time on social media while waiting in line or at stoplights, it only makes sense that these new leads go directly to your company’s page on one of these sites.
Build an Email List
Email lists are important because you can communicate with your customers all the time. It’s free, and it works. All they need to do is subscribe, and boom, they get your messages in their inbox.
You can give them tips on how they can save money when buying a new roof, send out coupons, tell them about any promotions you might be selling, or better yet, recommend that they use your roofing company. It’s a great way to keep in contact with everyone.
Roofing companies that want to stay relevant in 2022 should start using videos. First, make videos showing how roofs are made or sell roofs by making videos about their features. Then, post some video content on your website or YouTube channel so people know what you have to offer. A video can be a great source of authority for your roofing company’s website.
Advertise on Other Websites
Some websites provide advertising space to small companies like yours, and you should always look into them because it’s an excellent way to grow your business. Don’t do ads on shady sites with low traffic because those clicks won’t convert to actual customers.
But advertising with trusted sites is a good idea if they have the right audience. You want every ad you buy to bring in as much income as possible, so use stats from various sources to see which site gets the most customers from people within your target market.
Convert Visitors Into Leads
To increase your roofing company’s income, you need to turn as many visitors into leads as possible. You can do that by using a lead generation form somewhere on your website.
Once the visitor fills it out, they get a response from you right away with a coupon or some more information about what you’re offering them. It’s the best way to make sure your business is always making money, and it helps improve brand loyalty.
Boost Your Rankings
Since we live in a digital age, search engine optimization (SEO) is essential. You need to start using SEO right now because it helps your website rank higher on Google and other search engines, which means more people will see it if they decide to type something into their browser.
First, however, it would be best to look into keyword research tools that tell you exactly what words people are searching for, the traffic those keywords get, and how much competition there is for each one. Then, once you find those keywords, you can start using them on your website.
Rethink Your Website
It’s essential to make sure your roofing company’s website is up-to-date with the latest trends in digital marketing, or it won’t do well. That means you should add a blog, update your social media pages, and pay attention to the design of your website because it will play a significant role in how many people visit it every month.
Of course, a poor design won’t convert visitors into leads, but a good design will be attractive enough that they want to become customers when they leave. That’s why you need a modern site that looks great in 2022. It also means making your site mobile-friendly so people can visit you no matter where they are.
Roofing company owners that want to increase their income should follow these roofing internet marketing ideas in 2022. Doing so will give you an edge over the competition and ensure your business stays relevant as we move further into the future.