If you’re looking to market your construction company and do it yourself -take heed! We’ve done it for 10+ other construction and home services companies and I (along with 7 other experts) give you every last secret I can extract from my head! You don’t have to be a genius to get endless construction leads […]
Read More… from 21 Construction Marketing Tips From Experts [In-depth Guide]
Ever thought of sales support as key in roofing sales? Not really, right? But it would surprise you that decluttering your salespeople’s schedules with a support system makes them more focused on their primary tasks. And as you know, by making them more productive, you’re ultimately going to increase sales – a win-win situation for […]
Read More… from Three Types of Sales Support Roofing Companies Can Implement
Did you know that you don’t just have to wait for commercial roofing leads to come to you? That’s right – you can HUNT, and FARM – your way into those sweet, gorgeous big roofs. Hunt: Network, create referral partners, ‘door knock’ businesses, ask for introductions to key decision makers/property managers at businesses. Farm: Creating […]
Read More… from 6 Proven Strategies to Get More Commercial Roofing Leads
Large companies aren’t immune to giant call problems and don’t know how to avoid missing leads. Shocking, we know. Here at Hook, we listen and go through a majority of the calls and form-fills that we get for our clients to sort out the unqualified leads from the real ones. And you wanna know what […]
Read More… from 5 Ways To Ensure Leads Aren’t Slipping Through Cracks
Even though sometimes it can feel like a nightmare, growing and running your business can really be a dream come true. However, making roofing CEO mindset mistakes is the foundation for a struggling business. So what’s the way around this? And how can you constantly focus on the right things? You’ve might’ve heard the saying […]
Read More… from Roofing CEO Mindset Mistakes + How To Keep Focused
The ease measurement tools and software bring you can’t be overstated. They save time and effort, making the process a whole lot easier. They also offer the needed accuracy because an accurate roofing measurement is the bedrock of any successful project. On the one hand, we’ve come to know software as a game-changer in the […]
Read More… from Roof Measurement Software vs Hand Measuring (Pro’s + Con’s)
Let’s face it, objections are naturally a part of the sales process; they’re hard to avoid. To be prepared, you can come up with some lines to have in response for each objection you receive from a homeowner. However, if you don’t understand as a salesperson what an objection is, where they come from, and […]
Read More… from Top Objections in Roofing Sales and How to Handle Them
A crucial part of any digital product is the user experience. Our team at hook is specialized in building and maintaining websites that rank higher on Google, but on the design side we want recognize that not only are these websites interacting with search engines, in the end they are interacting with those using them […]
Read More… from Roofing Website User Testing Exploration – 3 Strategies
Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just by sharing what working with your company feels like. There are hundreds of roofing companies out there, you know. So what makes yours different, since we’re all selling the same products and are often using […]
Read More… from How To Use Video to Recruit Roofing Salespeople
Facing a labor shortage? What do you think are the real reasons people struggle to hire great applicants? Or let’s say you’re getting applicants but not the best hires. So you launch all-out, pile in money into LinkedIn, Indeed, or Facebook Ads, to let everyone know about your job and to implore them to apply, […]
