The renowned leadership expert John C. Maxwell rightly said, “Everything rises and falls on leadership.” As a business owner, what do you do when you don’t necessarily have the vibrant, outgoing personality needed to lead and coach your sales team? Ryan Groth of Sales Transformation Group explains how to transform your sales leaders and team […]
Read More… from Roofing Sales Leaders: How to Find and Build Them
Amidst the devastating aftermath of Hurricane Ian, roofers must step in and play their part. How? Helping homeowners make the most out of what may seem like an all-bad situation. Matt Spanton of Cat 5 Contracting discussed some main concerns with us, those being how roofers can help navigate the red tape in FL, the […]
Read More… from Hurricane Ian: How Roofers Can Help in FL (Navigating New Laws)
Managing organizational change is vital, as many contractors are new to leadership. However, most people resist change, specifically when they don’t understand its purpose. So, it’s only helpful that we talk about it. Read on as we dive into the problems business owners may face when managing organizational change and creating accountability within their team […]
Read More… from Organizational Change and Creating Accountability
Recently started your roofing business and wondering which model to begin with? You are not alone! Knowing which model to settle on, between Storm vs. Retail Roofing, as a new business owner is the first step in the right direction to success. It helps you hone the required skills set for your business, identify your […]
What makes direct mail suck right now to many roofers? Well, many roofers have tried it once, and it didn’t work for them, so they’ve concluded that it’s ineffective. Well, like any marketing campaign, the common spray and pray approach won’t work for direct mail marketing, you need a solid plan, and you need to […]
You are not alone if you’ve tried to figure out what distinguishes successful roofing companies from struggling ones. Running a roofing company is far from easy. You have employees to look out for, clients to satisfy, maintenance overhead costs, and profit margins to meet. Yet losing track of one aspect could trigger a cascade of […]
Read More… from Why Some Roofing Companies Take Off And Others Fail (7 Major Pitfalls)
Running an electrical contracting business is tough, especially when you add the challenge of marketing and generating new leads. Earning leads is a constant challenge, and many businesses end up paying far too much for low-quality leads. The good news is that there are plenty of helpful marketing strategies for electrical contracting companies to find […]
Read More… from The 5 Most Effective Marketing Strategies for Electrical Contracting
With the ever-increasing number of commercial roofing businesses, it’s more important than ever to make sure that you stand out amongst your competitors. The best way to do that is to ensure that your website is up-to-par and represents your business in the best way possible. Unfortunately, most commercial roofing websites are trash, and they […]
Read More… from Commercial Roofing Website Inspiration | 7 Amazing Examples
Ever heard Jeff Bezos’s quote? “One thing I love about customers is that they are divinely discontent. Their expectations are never static – they go up. It’s human nature.” Sounds kinda like what we hear when customers complain about not getting rocket-speed SEO However, that type of feedback always results in one thing – we […]
Google changes the way it ranks sites from time to time – and it shakes up search results and website rankings. Rather than get mad about it if you were negatively affected, I find it important to dig into what changed, try to figure out why, and in that way predict what’s coming next – […]
Read More… from Google Algorithm Update: Helpful Content Update August 2022
