Roofing construction is undoubtedly an enjoyable niche filled up daily—by both contractors and clients. Over the years, however, I’ve found some common mistakes roofers make, especially new contractors just starting out. So let’s break them down and glean some helpful tips to avoid these potholes. Trust me, you’d be saving lots of money and time […]
Every roofer gets excited when there’s a big thunderstorm in the forecast. Even though storm damage is frustrating for homeowners, it’s an excellent opportunity for roofing contractors to make many sales. When storms hit your service area, there are a few things you can do as a roofer: Hook Agency’s co-owner Tim Brown recently sat […]
Before online reviews were common, homeowners needed a way to vet contractors before they hired them. And one of the main companies that helped homeowners find trusted service providers was the Better Business Bureau (BBB). For a few years, and even decades, it was highly recommended for roofers and contractors to get accredited by the […]
Read More… from Do You Need BBB Accreditation as a Roofer/Contractor?
Almost every small business owner starts off on their own or with one or two partners. But what happens when your small business isn’t so small anymore? If you’re finding yourself with a growing roofing company, it may be time to start adding employees, like a roofing office manager. You might be full of questions […]
Door knocking: The classic roofing marketing strategy that isn’t going away anytime soon. You can have the greatest digital presence in the world as a contractor, but there’s still money to be made by going old-school and physically knocking on the doors of homeowners to tell them about your service. Door knocking is beneficial after […]
Read More… from What’s the Best Time of Day to Go Door Knocking?
There’s a new marketing strategy in town, and it’s actually been around for many years. ✨ Memes. ✨ That’s right, memes aren’t dead. In fact, they’re still as relevant and effective as ever. What once started as a funny way to connect with friends on the internet can now be used as a successful marketing […]
Read More… from Marketing With Memes: The Ultimate Guide for Getting Leads With Laughs
As a local business owner, you live and die by the leads that come in. Most local businesses don’t have large reserves of cash and therefore need to ensure that they have a consistent cash flow from new clients so that they can continue to grow and pay the owner a salary. But getting new […]
Read More… from Pay-Per-Lead Companies Services – 5 Pro’s and Con’s
I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a meme about it! What Does Stack & Starve Mean in Roofing Sales? There are exceptions to every stereotype. If you are one, hats off to you! Not all, but far too many, practice or accidentally […]
Read More… from Stack & Starve in Roofing Sales: What Does it Mean?
Each year people come to us at Hook Agency and want to know the difference between lead buying + doing search engine marketing. This is a very good question, we can certainly understand the need to know the difference. As it is a choice business owners have to live with, and has implications on the […]
Read More… from Lead Buying vs. Search Engine Marketing [Pro’s & Con’s]
Here are the biggest problem with SEO (in general) as a marketing method: SEO is slow & not a quick fix. SEO is hard and unless you’re consistent – it can feel like time wasted. SEO results can seem unclear, and some people sell flimsy SEO and just tell you ‘it takes time.’ The Google […]
