Every roofer gets excited when there’s a big thunderstorm in the forecast. Even though storm damage is frustrating for homeowners, it’s an excellent opportunity for roofing contractors to make many sales. When storms hit your service area, there are a few things you can do as a roofer:
- Run a targeted ad campaign
- Go door-knocking
- Reach out to your current database
- Make informative videos
- Have a solid SEO strategy in place so homeowners can find you on Google
Hook Agency’s co-owner Tim Brown recently sat down with 9 roofing industry experts and asked them for their best marketing tips for when a storm hits. Be sure to check out this super informative video to gain all the knowledge these experts were kind enough to share.
Expert Storm Damage Marketing Tips Summarized Here
We gathered the standout quotes from the 9 roofing experts Tim interviewed. Read on to hear their top tips!
Get Creative and Go Hard on Marketing
When a storm hits, it’s vital to have already had a solid marketing strategy in place so that you don’t have to start at ground zero. Go hard on your door-knocking and Google ad campaigns, but don’t be afraid to get creative with how you go about them. Also, be sure to slow down and reserve some energy for helping homeowners through the same storm four, six, and eight months down the line.
Overall, prioritize taking the time to perform very thorough inspections and get to know the homeowners on a personal level. After a big storm, everyone’s getting bombarded with flyers, door hangers, and impersonal sales pitches, so taking the time to personalize your approach will go a long way.
Don’t Weather the Storm Alone
If you could use an expert’s guidance in managing your Google ad campaigns after a storm, you can trust the paid ad management team right here at Hook Agency. Our tested and proven strategies help contractors bring in valuable leads at a low cost.
What are your fool-proof marketing strategies for when a storm hits? Share them in the comments below!
