Door knocking: The classic roofing marketing strategy that isn’t going away anytime soon. You can have the greatest digital presence in the world as a contractor, but there’s still money to be made by going old-school and physically knocking on the doors of homeowners to tell them about your service.
Door knocking is beneficial after a storm rolls through a certain neighborhood or someone in the neighborhood has hired you already. But what’s the best time of day to do so?
You want to catch homeowners while they’re actually at home, but you also don’t want to scare them by showing up at odd hours of the day.
We rounded up a handful of expert tips from professionals answering this very question on Facebook.
Hear It Directly From the Pros
- Never doubt how door knocking can bring in sales!
- Always offer free inspections after hail and wind storms.
- Try out these specific times that Jason has tested!
- Some people think door knocking looks desperate, and it might not be for them. But people like Steve give it a shot sometimes and have gotten some great jobs from it.
- Shawn has a great point here. Many people work from home nowadays, so don’t miss out on this great sales opportunity.
- James puts a different spin on door knocking here. Instead of going up to individual homes and potentially interrupting someone, greet the neighborhood members at the entrance as they come and go from work.
- David has found the most success during 4:30-7 pm on weekdays and 10 am-2 pm on Saturdays. But try not to bother any homeowners on Sundays.
What Are Your Thoughts?
As you can tell, door knocking can be a hot topic in the roofing industry. Many roofing professionals swear by it as a fantastic way to grow their business. Others think that door knocking is “desperate” or outdated.
At Hook Agency, we’re big proponents of encouraging well-rounded marketing strategies. We love to help contractors with their SEO strategy, website design, and paid ads management, but there’s a whole additional world of marketing that every contractor should dive into to help their business grow, such as:
- Email newsletters
- Print marketing
- Social media
- Truck wraps
And of course, door knocking.
What are your thoughts on door knocking as a sales strategy for your contracting business? Have you found success? Or do you avoid it entirely? Let us know your thoughts below!