Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are.
So I asked high-performing roofers who their most common buyer type was.
Here’s what we discovered:
Of course – their ideal customer / most common buying persona – doesn’t need to be yours!
Know who *your* ideal customer is
But I think the most important thing is that you actually understand who yours is.
- What is their general age group?
- What is their marital status?
- What is their gender?
- What do they want as it pertains to your service most of all?
- What are their attitudes, and how could you better service them.
Be where your most common buying persona is
- Be in their facebook groups (neighborhoods, cities, etc.)
- Be at the events they attend.
- Be connected and well-networked with professionals they use.
- Take some guesses at other targeting criteria Facebook
Target them in Facebook ads, and think about homeowner interests
If using the “Audiences” method, you would create a “Saved Audience” >> scroll down to the “Detailed Targeting” >> Browse >> Demographics >> Life Events. Here you can target married women and moms in multiple ways.
