A crucial part of any digital product is the user experience. Our team at hook is specialized in building and maintaining websites that rank higher on Google, but on the design side we want recognize that not only are these websites interacting with search engines, in the end they are interacting with those using them […]
Read More… from Roofing Website User Testing Exploration – 3 Strategies
Pictures and text may speak a thousand words, but videos shout thousands of images and can create strong emotions just by sharing what working with your company feels like. There are hundreds of roofing companies out there, you know. So what makes yours different, since we’re all selling the same products and are often using […]
Read More… from How To Use Video to Recruit Roofing Salespeople
Facing a labor shortage? What do you think are the real reasons people struggle to hire great applicants? Or let’s say you’re getting applicants but not the best hires. So you launch all-out, pile in money into LinkedIn, Indeed, or Facebook Ads, to let everyone know about your job and to implore them to apply, […]
Roofing construction is undoubtedly an enjoyable niche filled up daily—by both contractors and clients. Over the years, however, I’ve found some common mistakes roofers make, especially new contractors just starting out. So let’s break them down and glean some helpful tips to avoid these potholes. Trust me, you’d be saving lots of money and time […]
Every roofer gets excited when there’s a big thunderstorm in the forecast. Even though storm damage is frustrating for homeowners, it’s an excellent opportunity for roofing contractors to make many sales. When storms hit your service area, there are a few things you can do as a roofer: Hook Agency’s co-owner Tim Brown recently sat […]
Before online reviews were common, homeowners needed a way to vet contractors before they hired them. And one of the main companies that helped homeowners find trusted service providers was the Better Business Bureau (BBB). For a few years, and even decades, it was highly recommended for roofers and contractors to get accredited by the […]
Read More… from Do You Need BBB Accreditation as a Roofer/Contractor?
Almost every small business owner starts off on their own or with one or two partners. But what happens when your small business isn’t so small anymore? If you’re finding yourself with a growing roofing company, it may be time to start adding employees, like a roofing office manager. You might be full of questions […]
There’s a new marketing strategy in town, and it’s actually been around for many years. ✨ Memes. ✨ That’s right, memes aren’t dead. In fact, they’re still as relevant and effective as ever. What once started as a funny way to connect with friends on the internet can now be used as a successful marketing […]
Read More… from Marketing With Memes: The Ultimate Guide for Getting Leads With Laughs
I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a meme about it! What Does Stack & Starve Mean in Roofing Sales? There are exceptions to every stereotype. If you are one, hats off to you! Not all, but far too many, practice or accidentally […]
Read More… from Stack & Starve in Roofing Sales: What Does it Mean?
Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are. So I asked high-performing roofers who their most common buyer type was. Here’s what we discovered: Of course – their ideal customer / most common buying persona – doesn’t need to be yours! Know who *your* ideal […]
Read More… from What Persona Are Roofing Companies Targeting?
