Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are. So I asked high-performing roofers who their most common buyer type was. Here’s what we discovered: Of course – their ideal customer / most common buying persona – doesn’t need to be yours! Know who *your* ideal […]
Read More… from What Persona Are Roofing Companies Targeting?
Construction companies are finding canceling their service with Home Advisor is difficult – and when savvy business owners have reviewed them with a video about it – home advisor offered them a refund, essentially a bribe of over $1,000 to take it down. So you be the judge – is Home Advisor Pro a scam? Check out […]
Read More… from 12 Hilarious Home Advisor Reviews – HomeAdvisor Pro Leads a Scam?
Tim Brown of Hook Agency sat down with Chad Diller of Landscape Leadership to discuss why so many business referral programs fail and what can be done to improve them. Before we dive into the reasons referral programs are often unsuccessful, it’s important to touch on why referral programs are important in the first place. […]
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Search Engine Optimization is the process of improving traffic to a website from search engines—helping your site show up higher on Google.A ton of work goes into the SEO process, and designers have the power to make an seo specialist’s jobs easier by designing pages with SEO in mind. But how do you do that? […]
Read More… from What Makes A Good SEO Landing Page? – 7 Key Elements
Video marketing is one of the most effective strategies for all industries, including roofing. The benefits are hard to miss and easy to desire. Video marketing for roofers: Improves your ranking on search engine results pages Promotes customer engagement Builds backlinks (from YouTube) to help SEO Converts website visitors into paying customers If you’ve never […]
Read More… from How To Film A Roofing Video For Marketing (Step By Step)
Does your remodeling business feel stuck in a world of low-end proposals and jobs? If you’re ready to make the switch to completing high-end projects, you’re in the right place. Whether it’s roofing, siding, or landscaping, it’s possible to graduate into high-end exterior remodeling jobs, but it takes: Specificity Consistency Adaptability Ryan Shantz of SumoQuote […]
Read More… from How to Get Higher End Exterior Remodeling Jobs
Paid Ad Campaigns have been proven to be an invaluable asset in overall marketing strategy, and the most important part is the landing page. Landing page design can make or break the success of the campaign. And there are five key elements that help make a PPC landing page successful: Make everything very keyword-focused The […]
Read More… from What Makes A Good PPC Landing Page? 5 Key Components and Examples
Want to take your plumbing business to the next level? Maximizing your visibility to customers while providing top-of-the-line plumbing services can help you quickly grow your business. While print and physical advertising has worked to some degree in the past, the internet is the optimal way to reach customers and get the word out about your […]
Read More… from 15 Plumbing Advertising Ideas & Tips to Get Your Ad Campaign Started
If you’re an electrician that is looking to take their business to the next level, having the right electrician blog titles is something that can be a big help in taking you there. When you’re writing keyword-based content, there are a few things to keep in mind that will help you make it more effective. […]
Read More… from 78 Electrician Blog Titles To Spark Your Audiences Interest
Does marketing really change from year to year? You may think that what was big 5 years ago – must be still big today right? But first the TOP 5 Marketing Trends for 2024 According to Marketing Experts 1. Companies Will Push Further Into Short-form Video Like Tik-tok? Yeah – like Tik-tok. Like Instagram Reels. Like short […]
Read More… from 2024 Marketing Trends & Innovations | 5 Important Tactics
