There’s a new marketing strategy in town, and it’s actually been around for many years. ✨ Memes. ✨ That’s right, memes aren’t dead. In fact, they’re still as relevant and effective as ever. What once started as a funny way to connect with friends on the internet can now be used as a successful marketing […]
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I recently heard of an unsavory business practice from roofing company owners called “stack and starve”: I even made a meme about it! What Does Stack & Starve Mean in Roofing Sales? There are exceptions to every stereotype. If you are one, hats off to you! Not all, but far too many, practice or accidentally […]
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Age-old marketing wisdom tells us we should have a general idea of who our most common buyer personas are. So I asked high-performing roofers who their most common buyer type was. Here’s what we discovered: Of course – their ideal customer / most common buying persona – doesn’t need to be yours! Know who *your* ideal […]
Read More… from What Persona Are Roofing Companies Targeting?
Construction companies are finding canceling their service with Home Advisor is difficult – and when savvy business owners have reviewed them with a video about it – home advisor offered them a refund, essentially a bribe of over $1,000 to take it down. So you be the judge – is Home Advisor Pro a scam? Check out […]
Read More… from 12 Hilarious Home Advisor Reviews – HomeAdvisor Pro Leads a Scam?
Tim Brown of Hook Agency sat down with Chad Diller of Landscape Leadership to discuss why so many business referral programs fail and what can be done to improve them. Before we dive into the reasons referral programs are often unsuccessful, it’s important to touch on why referral programs are important in the first place. […]
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Search Engine Optimization is the process of improving traffic to a website from search engines—helping your site show up higher on Google.A ton of work goes into the SEO process, and designers have the power to make an seo specialist’s jobs easier by designing pages with SEO in mind. But how do you do that? […]
Read More… from What Makes A Good SEO Landing Page? – 7 Key Elements
Video marketing is one of the most effective strategies for all industries, including roofing. The benefits are hard to miss and easy to desire. Video marketing for roofers: Improves your ranking on search engine results pages Promotes customer engagement Builds backlinks (from YouTube) to help SEO Converts website visitors into paying customers If you’ve never […]
Read More… from How To Film A Roofing Video For Marketing (Step By Step)
Does your remodeling business feel stuck in a world of low-end proposals and jobs? If you’re ready to make the switch to completing high-end projects, you’re in the right place. Whether it’s roofing, siding, or landscaping, it’s possible to graduate into high-end exterior remodeling jobs, but it takes: Specificity Consistency Adaptability Ryan Shantz of SumoQuote […]
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Paid Ad Campaigns have been proven to be an invaluable asset in overall marketing strategy, and the most important part is the landing page. Landing page design can make or break the success of the campaign. And there are five key elements that help make a PPC landing page successful: Make everything very keyword-focused The […]
Read More… from What Makes A Good PPC Landing Page? 5 Key Components and Examples
Want to take your plumbing business to the next level? Maximizing your visibility to customers while providing top-of-the-line plumbing services can help you quickly grow your business. While print and physical advertising has worked to some degree in the past, the internet is the optimal way to reach customers and get the word out about your […]
Read More… from 15 Plumbing Advertising Ideas & Tips to Get Your Ad Campaign Started
