What Makes A Good SEO Landing Page? – 7 Key Elements

Hook-Web-Team

Search Engine Optimization is the process of improving traffic to a website from search engines—helping your site show up higher on Google.A ton of work goes into the SEO process, and designers have the power to make an seo specialist’s jobs easier by designing pages with SEO in mind. But how do you do that?  […]

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How To Film A Roofing Video For Marketing (Step By Step)

A digital camera mounted on a tripod captures a professional marketing presentation indoors. The screen shows an individual in formal attire, holding a red folder, delivering step-by-step insights. A softly blurred background enhances the professional ambiance.

Video marketing is one of the most effective strategies for all industries, including roofing. The benefits are hard to miss and easy to desire. Video marketing for roofers: Improves your ranking on search engine results pages Promotes customer engagement Builds backlinks (from YouTube) to help SEO Converts website visitors into paying customers If you’ve never […]

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How to Get Higher End Exterior Remodeling Jobs

A man on a ladder expertly paints the exterior of a house, demonstrating precise exterior remodeling techniques. Masking paper is strategically placed to shield specific areas, ensuring a flawless finish. The partly cloudy sky indicates ideal conditions for this specialized work.

Does your remodeling business feel stuck in a world of low-end proposals and jobs? If you’re ready to make the switch to completing high-end projects, you’re in the right place. Whether it’s roofing, siding, or landscaping, it’s possible to graduate into high-end exterior remodeling jobs, but it takes: Specificity Consistency Adaptability Ryan Shantz of SumoQuote […]

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What Makes A Good PPC Landing Page? 5 Key Components and Examples

PPC landing page is designed for user engagement

Paid Ad Campaigns have been proven to be an invaluable asset in overall marketing strategy, and the most important part is the landing page. Landing page design can make or break the success of the campaign. And there are five key elements that help make a PPC landing page successful:  Make everything very keyword-focused The […]

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15 Plumbing Advertising Ideas & Tips to Get Your Ad Campaign Started

Plumbing marketing and ads

Want to take your plumbing business to the next level? Maximizing your visibility to customers while providing top-of-the-line plumbing services can help you quickly grow your business.  While print and physical advertising has worked to some degree in the past, the internet is the optimal way to reach customers and get the word out about your […]

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78 Electrician Blog Titles To Spark Your Audiences Interest

electrician blog titles

If you’re an electrician that is looking to take their business to the next level, having the right electrician blog titles is something that can be a big help in taking you there. When you’re writing keyword-based content, there are a few things to keep in mind that will help you make it more effective. […]

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2024 Marketing Trends & Innovations | 5 Important Tactics

digital marketing trends for contractors

Does marketing really change from year to year? You may think that what was big 5 years ago – must be still big today right? But first the TOP 5 Marketing Trends for 2024 According to Marketing Experts 1. Companies Will Push Further Into Short-form Video Like Tik-tok? Yeah – like Tik-tok. Like Instagram Reels. Like short […]

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How Much Should You Spend on Marketing in 2025? (Selling Services)

An illustration depicts a glass jar, overflowing with gravel and sand, leaving no room for larger rocks. The accompanying text states: "Prioritize effectively: Fill your jar with big rocks first. Don't let minor details crowd out major goals." This captures the essence of our 2024 marketing strategy at Hook Agency.

  7%. Lol – what if it was just that easy? Spending money on marketing really isn’t as much about HOW MUCH you spend, and is much more about allocating your spending in the right direction. I saw someone spend 25k on a marketing package from Houzz, that resulted in ZERO LEADS. I’ve seen people […]

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Why does Angi / Home Advisor / Service Magic Keep Changing Its Name?

Home Advisor, Angie's List, Angi Name Change, why did they change their name?

I recently saw a recent news report about Angi Leads – “Angi reported a -8% dip in Marketplace Service requests, while Marketplace Monetized Transactions were up 2%./ Marketplace revenue grew 21%”.   So is the real question: So I asked Contractors – Why does Angi Leads keep changing it’s name?: Recently I asked a group of contractors […]

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